Marketing expert Connor Rolain discusses transitioning from agency to in-house marketing, unlocking new growth levels, expanding into consumables, segmenting ad sets for new product categories, measuring creative metrics, and maximizing potential through editing existing creatives.

Connor Rolain, Head of Growth at Hexclad, shares his unconventional journey into e-commerce marketing, highlighting the value of impact-driven roles. MacCoy Merkley, CMO of Portland Leather Goods, discusses his transformative path from wedding photographer to e-commerce leader, emphasizing the importance of an entrepreneurial spirit. They dive into strategic steps for career success, the significance of hands-on experience, and the benefits of taking calculated risks in a dynamic landscape. Their stories inspire aspiring marketers to forge their own unique paths.