OPERATORS E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
24 snips
Apr 17, 2024 Marketing expert Connor Rolain discusses transitioning from agency to in-house marketing, unlocking new growth levels, expanding into consumables, segmenting ad sets for new product categories, measuring creative metrics, and maximizing potential through editing existing creatives.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Lighthearted Banter on Exercise, Extreme Sports, and Media Influence
02:17 • 2min
Transition to HexCloud: Challenges and Successes
04:45 • 14min
Building and Scaling a Growth Team for E-commerce Success
19:03 • 27min
Tactical Marketing Strategies and Segmentation for Varied Product Categories
45:42 • 5min
Creative Strategies for Marketing Success
50:35 • 19min
Upcoming Marketing Tactics Episodes and Call to Action
01:09:07 • 2min