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19min chapter
E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
OPERATORS
Creative Strategies for Marketing Success
The chapter delves into the complexity of managing creative tasks and measuring their performance within a marketing organization. It discusses the importance of structure and organization in creative ideation, detailing a system for scheduling creative tasks and comparing performance metrics of different creative assets to determine scaling strategies. It emphasizes the need for balancing tried and tested concepts with new, innovative ideas to appeal to existing and new audiences.
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