E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
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Transition to HexCloud: Challenges and Successes
Connor Roland discusses his shift from managing multiple brands at an agency to focusing on the growth of a single brand at HexCloud. The chapter explores the depth of learning and problem-solving opportunities that come with concentrated focus, emphasizing the value of depth versus breadth in marketing. It also delves into the importance of realistic M.E.R. and CAC goals for brands, highlighting the significance of grounded reasoning in marketing strategies.
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