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27min chapter
E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
OPERATORS
Building and Scaling a Growth Team for E-commerce Success
This chapter explores the evolution of a growth team within a company, emphasizing the importance of strategic hires, delegation, and innovation for operational efficiency. The speaker shares insights on expanding product offerings, acquiring customers through non-core products, and analyzing the profitability of new product categories. Strategies for cross-selling, evaluating business lines, and leveraging existing success for revenue growth are also discussed.
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