Foundation of Product Market Fit

The foundation of success for the business lies in its understanding of product market fit. The company focuses on providing high-quality leather products that connect with customers on a sensory level, emphasizing simplicity and affordability. Unlike brands that have opted for synthetic materials, the business aims to capture the essence of real leather through its product design, allowing consumers to build a collection of bags they take pride in. This commitment to quality not only enhances customer satisfaction but also establishes a strong competitive advantage within the market.