The Andrew Faris Podcast

Kareem Elgendy, the CEO of Veiled, leads a profitable eight-figure modest apparel brand tailored for Muslim women. He shares insightful strategies that propelled Veiled’s growth, such as a meticulous focus on unit economics and supply chain innovation, negotiating advantageous terms with manufacturers. Kareem emphasizes the importance of data analytics in driving profitability and detail how they navigate inventory challenges. He also discusses their hybrid fulfillment approach and the benefits of maintaining a strong connection with retail performance and customer engagement.

Taylor Holiday, the Founder and CEO of Common Thread Collective, shares insights on growth dynamics and e-commerce strategies. He emphasizes that growth is fundamentally the CEO's responsibility, focusing on the balance of revenue, margins, and inventory. Holiday discusses the complexities of equity splits in partnerships, the importance of maintaining founder control, and the role of creative strategy in scaling businesses. He challenges conventional marketing roles, arguing for distinct teams in exploring and expanding creative efforts, and shares thoughts on the evolving landscape of Meta advertising.

Sunil Agrawal, the founder and CEO of VGL Group, shares insights from scaling a publicly traded company generating $400 million. He reveals his deep discount strategy that prioritizes brand trust while cleverly mixing low and high price points. Sunil discusses the importance of in-house manufacturing in India, his shift from TV to DTC marketing, and how constant learning fuels his leadership. With a goal of reaching $1M/month in ad spend, he emphasizes the need for CEOs to understand digital to hire effectively and cultivate a purpose-led company culture.

Explore how redefining success can protect brands from chaos. Discover a framework using EOS for setting achievable goals while managing real constraints like supply chain and hiring. Andrew discusses the pitfalls of aggressive growth strategies, illustrated through real business case studies. Learn how a balanced mix of returning customers can reduce costs and why relentless focus on product quality and customer experience drives long-term success. Find out how to seize opportunities without over-leveraging for sustained growth.

In this engaging discussion, Patrick Coddou, COO of AJF Growth and former founder of Supply, dives into operational creativity in marketing. He shares insights on deploying AI tools like Sora 2 for crafting compelling 3-5 second hooks, balancing creativity with practical constraints. Patrick highlights the importance of a message-first framework for ads and discusses how to create a hook library to streamline processes. They also explore the potential for bold AI-generated content and testing strategies for Meta ads. Tune in for a fresh perspective on creative scalability!

Dan Carnat, Co-founder and CEO of Fiera Cosmetics, dives into the pitfalls of pricing strategies and their profound effects on customer lifetime value and reorder rates. He reveals how a drop in price can boost initial sales but lead to long-term losses. The conversation covers the value of strategic customer targeting, incrementality testing, and the complexities of product development. Dan also emphasizes the importance of repeat purchases and shares insights on successful branding efforts, making this discussion invaluable for anyone in direct-to-consumer markets.

Discover the secrets to scaling profits without sacrificing ROAS. Learn about natural CAC and how it impacts market prices in Meta's auction dynamics. Delve into why blended ROAS often centers around 2:1 and explore creative strategies that enhance audience engagement. Uncover practical steps to optimize post-click value, explore new audiences, and launch new products. Gain insights into designing your business structure for effective scaling while maintaining competitiveness in the marketplace.

Colin McGuire, Co-founder of Boomn and CEO of Glimmr, shares his journey of transforming a small haircare brand into a retail hit. He reveals how 40 million TikTok views in just 96 days led to a swift deal with Target, driven by cultural relevance. Colin discusses the interplay between TikTok engagement and wider retail metrics, emphasizing that while TikTok itself may not yield profits, it can fuel growth and visibility across platforms like Amazon and Meta. He also offers tactical insights on influencer strategies that helped engineer virality and market presence.

Discover Andrew's revolutionary approach to creative testing on Meta, ditching traditional test campaigns for launching ads straight into scale campaigns. He shares insights on the effectiveness of manual bids and target ROAS over auto-bid setups. Andrew also tackles the myth of false negatives and explains why they may be overstated. Learn about his warmup campaign strategy to boost performance with minimal spend and the power of flexible ads to streamline creative processes. Perfect for eCommerce operators wanting to maximize ad efficiency!

Sean Agatep, cofounder and COO of Vincero, shares his unique insights from five years inside China's supply chain. He discusses how the experience shaped Vincero’s development and led to building strong relationships with 38 suppliers. Sean emphasizes the importance of choosing stable, profitable growth over hyper-growth and how personal priorities influenced business strategies. He contrasts the complexities of sourcing watches with simpler products and advocates for operational excellence in eCommerce, showcasing the power of steady growth and practical building.