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The Andrew Faris Podcast

Latest episodes

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Mar 28, 2025 • 58min

This $100 Million Brand Released 1300 Products Last Year. Their CMO Explains How. (W/MacCoy Merkley)

MacCoy Merkley, CMO at Portland Leather Goods, shares insights on scaling an e-commerce brand to nine figures. He discusses innovative product development and the balance between quality and pricing. The importance of data-driven decisions is emphasized, especially in customer retention strategies and optimizing ad spends on platforms like Meta. Merkley also touches on mastering supply chains to enhance operational efficiency and the complexities of managing a large product catalog. A treasure trove of strategies for sustainable growth is packed into this lively conversation!
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Mar 25, 2025 • 33min

7 Meta Ads Mistakes Costing You Insane Amounts Of Money

Discover the costly mistakes many brands make with Meta ads that lead to financial setbacks. Learn why hasty ad deactivation can hurt performance, emphasizing the need to rely on machine learning insights. Explore strategies for optimizing ad spend and the art of precise audience targeting. Uncover how broad targeting and high-spending ads can unlock the full potential of Meta's algorithm. Tune in for essential tips to elevate your ad game and avoid draining your budget!
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Mar 21, 2025 • 31min

My EXACT Guide To Ecom Forecasting For Profitable Growth

Discover the crucial role of forecasting in boosting e-commerce profitability. Learn about a four-quarter accounting framework to evaluate metrics that maximize profits. Explore cohort-based forecasting, emphasizing customer retention and providing essential tools for growth. Delve into strategic forecasting, monitoring returning customer revenue, and the importance of consistent advertising investments. Understand the balance between ad spend and operational costs to enhance profitability and make informed future decisions.
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Mar 18, 2025 • 53min

E-Commerce Is A Business Model. Kelcey Lehrich Disagrees (And Why It Matters)

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io.// Kelcey Lehrich is the co-founder and CEO of 365 Holdings, an ecommerce holding company with 6 brands currently in their portfolio. Follow Kelcey on X at https://x.com/kelceylehrich or contact him at kelcey@365-holdings.com if you're interested in selling him a brand. //SUBSCRIBE TO MY PODCAST!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Mar 13, 2025 • 59min

How Chris Kresser Effectively Uses AI In E-Commerce

FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/af// Chris Kresser is a world-renowned functional health expert, NYT best-selling author, and the founder of Adapt Naturals, an 8-figure supplement brand and client of mine. Learn more about Adapt Naturals at https://www.adaptnaturals.com.//SUBSCRIBE TO MY PODCAST!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Mar 10, 2025 • 26min

YouTube Ads Underreport Revenue By 70%. Here's What To Do About It.

Check out the episode with Olivia here//FERMATCreate funnels the same way you create ads with FERMAT by visiting ⁠⁠https://fermatcommerce.com/afBILYGet enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.// SUBSCRIBE TO MY PODCAST!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Mar 6, 2025 • 36min

My $10M+ Clients Spend Most Of Their Meta Budget On tROAS Bidding. Here's How.

BILYGet enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai.INTELLIGEMSIntelligems is the ultimate profit-optimization tool for DTC brands. Use it for all of your CRO efforts by visiting https://intelligems.io. //SUBSCRIBE TO MY PODCAST!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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Mar 3, 2025 • 1h 41min

YouTube Ads Perform 342% BETTER Than Google Says – Olivia Kory Shares The Data

Discover how YouTube ads outperform traditional Google advertising with striking data from extensive experiments. The podcast dives into the complexities of measuring YouTube ad effectiveness compared to platforms like Meta. Insights reveal the significant impact of creative content and advanced landing page solutions on conversion rates. Discussions include the powerful halo effect of YouTube ads on overall sales, the importance of incrementality in marketing strategies, and the benefits of employing skilled Filipino talent in e-commerce campaigns.
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Feb 28, 2025 • 55min

Cuts Clothing Scaled Past $50M With His Operations Playbook (With Sean Christman)

Sean Christman, VP of Operations at Cuts Clothing, shares insights from his journey in scaling the brand from a Kickstarter startup to a thriving lifestyle label. He discusses overcoming the operational hurdles of e-commerce growth during the pandemic, emphasizing strategic decision-making and inventory management. Sean highlights enhancing customer experience for profitability and the importance of transparent vendor relationships for sustainable growth. He also explores optimizing supply chains and offers strategies for navigating bootstrapped success, stressing effective communication in team dynamics.
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10 snips
Feb 24, 2025 • 43min

10 Hard Truths About Ecommerce No One Tells You - My 10 Year Journey

Dive into the hard truths of e-commerce after a decade-long journey! Discover why prioritizing experiences over quick profits is essential. Learn how specialized skills and meaningful connections pave the way for success. Explore the transformative power of writing in clarifying thoughts and enhancing communication. Hear about navigating professional growth and the importance of networking through industry conferences. Plus, find out what wisdom listeners would share with their younger selves on this engaging e-commerce adventure!

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