The Andrew Faris Podcast

Sarah Carusona is the founder and CEO of BA Commerce, an agency that builds your bad ass growth team. Follow Sarah on X at https://x.com/sarah_carusona and LinkedIn at https://www.linkedin.com/in/sarah-carusona-531b35126/. Work with BA Commerce at www.ba-commerce.com.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris⁠ Email: ⁠podcast@ajfgrowth.com⁠Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: ⁠https://bit.ly/42DcmFl⁠. Get 20% off the first 3 months with code FARIS20.MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠.

Aycee Gardner, CEO of Behind The Scenes Studio and founder of More Staffing, teams up with Patrick Coddou, COO of AJF Growth, to explore the intricacies of building a creative supply chain for Meta ads. They define what this supply chain entails and discuss the importance of aligning strategy with execution. Discover how tools like Prometheus streamline creative processes, the significance of clear briefs, and the role of automation in maximizing efficiency. They also share insights on maintaining ad variety and the 70% difference rule to stand out in the Meta landscape.

Curtis Matsko is the founder and CEO of Portland Leather Goods, a 9-figure ecommerce monster. Follow him on LinkedIn at https://www.linkedin.com/in/curtis-matsko/ and on X at https://x.com/CurtisMatsko.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INTELLIGEMSIntelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.RICHPANELCut your support costs by 30% and reduce tickets by 30%—guaranteed—with Richpanel's AI-first Customer Service Platform that will reduce costs, improve agent productivity & delight customers at http://www.richpanel.com/partners/ajf?utm_source=spotify.

Dive into the creative process behind successful Meta ads! Discover why mastering a few ad formats can lead to repeatable wins. Andrew highlights a low-cost, high-impact approach to ad production. Learn how to treat creative like a supply chain and resist chasing every trend. He shares templating techniques for creating variations with ease. Plus, explore the role of brand storytelling and the importance of scaling with specialist agencies. Finally, see how AI can help enhance your creative library.

Jess Bachman is the co-founder of FireTeam, a performance creative agency helping to scale ecommerce brands. Follow Jess on X at https://x.com/hirefireteam and learn more about FireTeam's services at https://fireteam.is.REFERENCED IN THIS EPISODE:AFP Episode: "Exactly How We Use AI To Make Meta Ad Creative That Scales (With Patrick Coddou)"Spotify: https://open.spotify.com/episode/4HjB3J2TFtxIvfokg9RqfK?si=afb1f92aa02843cbApple: https://podcasts.apple.com/us/podcast/exactly-how-we-use-ai-to-make-meta-ad-creative-that/id1646694096?i=1000738610197MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠. ZATO MARKETINGGet excellent Google Ads management from the same boutique agency that I regularly partner with at https://zatomarketing.com.FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

This discussion delves into the critical issues of ad spending efficiency for ecommerce brands. Overspending is rampant, and Andrew highlights the importance of comparing ad returns to index fund performance. He outlines common mistakes, the significance of measuring true incremental revenue, and the pitfalls of creative testing. Managing seasonality and understanding marginal ad spend are vital for consistent returns. Additionally, insights on supply chain optimization and the potential of platforms like AppLovin offer actionable strategies for brands aiming for profitability.

Henry Boldiszar, founder of a health & fitness app, shares his journey from a startup engineer to a full-time entrepreneur. He discusses the high margins and cash flow issues with subscription models, and how Apple’s payout delays influenced his strategy. Discover how lessons from e-commerce shaped his ad tactics, including the creation of meme ads that dramatically reduced customer acquisition costs. Henry credits Andrew's podcast for practical insights, reflecting on how his newfound autonomy enhances his lifestyle and goal progress.

Discover innovative strategies to break through revenue plateaus for DTC brands. Learn why hitting a growth ceiling is common and how introducing new products can re-engage customers. Explore the power of well-timed promotions to drive urgency and sales. Dive into the effectiveness of manual bidding in ads and build depth in niche communities through organic social. Hear about leveraging influencers and events for long-term growth, while emphasizing intelligent CRO and rigorous testing to measure true profits.

Olivia Corey, Chief Strategy Officer at Haus and a specialist in media incrementality, discusses the intersection of money, work, and fulfillment. She dives into what having enough money would change in her life and shares her passion for Haus's mission. Their conversation explores the significance of marketing measurement, balancing work and family, and the meaning of purpose in both personal and professional realms. Olivia also introduces her five-wealth framework, highlighting the importance of mental wealth and community.

In this lively chat, Alistair Roome, Founder and CEO of HD London Art, shares his journey in transforming a local art brand into a booming direct-to-consumer success. He reveals how he achieved a staggering 240% growth in just a year through smart ad strategies and supplier negotiations. Alistair discusses the perks of print-on-demand, optimizing margins, and scaling with UGC creatives. He also weighs the complexities of international expansion, emphasizing a focus on mastering the UK market before making global moves.