The Andrew Faris Podcast

Explore the current e-commerce landscape amidst rising tariffs and shifting consumer confidence. Discover how top direct-to-consumer brands are optimizing their supply chains and utilizing AI to cut costs. Learn effective strategies for navigating economic challenges, including cost negotiation and expense reduction. The importance of adapting to changes in the market is emphasized as operators seek to unlock hidden margins and maintain growth. This is a practical guide for serious operators looking to thrive.

MORE STAFFINGRecruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting ⁠https://morestaffing.co/af⁠.WORKSPACE6Workspace6 is a private community for 7, 8 & 9 figure+ eCommerce operators and executives. Join for just $1 for your first month and no annual commitments at https://workspace6.io. //ADMISSIONGet the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast//Brett Curry is the Co-founder & CEO of OMG Commerce, a performance marketing agency specializing in Google & YouTube ads for DTC and omnichannel brands. Learn more about OMG Commerce at https://omgcommerce.com and follow Brett on LinkedIn at https://www.linkedin.com/in/thebrettcurry/.Get Brett's Smart Marketer course at https://smartmarketer.com/youtube-ads-blueprint.The YouTube Guide//If you're a 7 or 8-figure DTC brand owner looking to scale beyond Meta ads, this is the YouTube ads deep dive you’ve been waiting for. Andrew Faris sits down with Brett Curry (CEO of OMG Commerce) to break down exactly how successful ecommerce brands are scaling profitably on YouTube in 2024.Brett has managed YouTube ad spend for top DTC brands across Meta, Google, Amazon, and retail channels. In this episode, they cover:- How to transition Meta creative and targeting to YouTube- When to use Target CPA vs Max Conversions- YouTube Shorts vs In-Stream vs In-Feed ads- Real-world launch strategies that scaled brands from $0 to $1M/month- Why YouTube often underreports ROI- and how to measure the full impact- Proven creative frameworks that drive ROAS- How to structure campaigns, audiences, and budgets for sustainable growthWhether you're hitting a ceiling on Meta or ready to diversify channels, this episode will help you build a scalable, profitable YouTube ad engine for your brand.//CHAPTER TITLES:1:30 - Youtubes Golden Moment In DTC6:50 - Conversion Focused Campaigns 14:32 - Automatic Bid Strategy On Youtube19:50 - Time To Scale Your Ads On Google31:38 - Youtube Measurement//SUBSCRIBE TO MY CHANNEL FOR 2X WEEKLY UPLOADS!FOLLOW UP WITH ANDREW X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris Email: podcast@ajfgrowth.comWork with Andrew: https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Nate Lagos, VP of Marketing at Original Grain, shares insights on scaling a mid-8-figure brand profitably. He discusses the importance of strategic product launches and price testing, revealing how these tactics have driven 100% growth year-over-year without compromising margins. Nate emphasizes the blend of data-driven strategies and creativity in product development. Additionally, he highlights how focusing on enhancing average order value and customer cohorts can lead to sustainable success, even amidst challenging economic conditions.

Alex Cooper, Co-Founder and CEO of AdCrate, shares insights on AI's transformative role in advertising for DTC brands. They dive into the balance between AI-driven creativity and authentic human storytelling, stressing the importance of preserving personal connections in ads. Profits can be maximized through tools like IntelliGems, which enhance strategic testing. Cooper also discusses the challenges of integrating AI within creative teams and emphasizes the need for innovative solutions that elevate marketing effectiveness while maintaining original content.

In this captivating discussion, Andrei Lunev, a math Ph.D. and co-founder of Tegra.Co, teams up with fellow co-founder Russ Galba to unravel cutting-edge media buying principles. They explore the transformative role of AI and machine learning in optimizing ad performance across Meta and Google platforms. Listeners learn about advanced bidding strategies, the intricacies of launch predictions, and mastering custom AI tools for enhanced ROI. Their data-driven insights reveal how to navigate the complexities of modern advertising for DTC brands.

Lara Guevara, CEO of Move Supply Chain and More Staffing, shares her expertise on navigating the complexities of tariffs affecting e-commerce. She discusses innovative sourcing strategies beyond China, highlighting the benefits and challenges of shifting to Vietnam. Lara emphasizes the importance of proactive inventory management and diversifying supplier relationships to mitigate risks. The conversation touches on how tariffs might even present unexpected opportunities for brands willing to adapt and optimize their supply chains.

Isaac Mertens, Co-Founder & CEO of Flux Footwear, shares insights on building a thriving footwear brand without debt. He discusses the journey of Flux Footwear, emphasizing the importance of self-funding and strategic financial management. Isaac highlights the balance between customer loyalty and new acquisitions, and the critical role of innovative marketing strategies. He also sheds light on using data-driven tools like IntelliGems for optimizing conversions and the significance of strong manufacturer relationships in maintaining cash flow.

In this discussion, Ben Perkins, founder of men's apparel brand &Collar and a successful e-commerce entrepreneur, shares his journey to growing the company to $15 million in revenue. He reveals how he transformed slow growth into profits through cost management and efficient supply chains. Ben discusses overcoming debt, optimizing digital ad spend, and the importance of transparency in business. His insights include practical strategies for aspiring entrepreneurs facing similar challenges in the competitive e-commerce landscape.

Discover strategies to generate a massive volume of high-performing Meta ads without breaking the bank. Explore creative variations that maximize ad impact and learn how to leverage AI to enhance your advertising efforts. There's also advice on treating ad production like a structured supply chain, ensuring efficiency and variety. Plus, insights from successful entrepreneurs are on the horizon, providing a roadmap for business success through smart media buying.

MacCoy Merkley, CMO at Portland Leather Goods, shares insights on scaling an e-commerce brand to nine figures. He discusses innovative product development and the balance between quality and pricing. The importance of data-driven decisions is emphasized, especially in customer retention strategies and optimizing ad spends on platforms like Meta. Merkley also touches on mastering supply chains to enhance operational efficiency and the complexities of managing a large product catalog. A treasure trove of strategies for sustainable growth is packed into this lively conversation!