Drew Fallon knows what financial mistakes you're making in your DTC business. And he wants you to stop. From being the CFO & COO of Mad Rabbit Tattoo to launching Iris (a brand new DTC financial data tool), Drew has thought about ecommerce finance from just about every angle. On this episode of the Andrew Faris Podcast, Drew and I tell you to stop spending ad dollars, start forecasting more carefully, and ultimately, create a more valuable business. EPISODE SPONSORS MORE STAFFING Register for More Staffing's webinar, "Transform Your E-commerce Supply Chain into a Revenue Stream: 5 Savings Strategies that Deliver Results in 3 Months," taking place on May 30 here: https://bit.ly/3wFurF5. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠https://bily.ai⁠. THE BEST DTC TRAINING RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠ LEARN MORE ABOUT IRIS Visit irisfinance.co Read the Wayflyer x Iris "Profits in focus" report. FOLLOW UP WITH DREW Follow Drew on Twitter: @drewfallon12 FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Everything is going great for a business: your ads are working, scale is happening, and you're seeing huge revenue growth for both new and returning customers. But you can't figure out why: were the new ads you made THAT much better than the old ones? Or sometimes it's the opposite: nothing is working, including the ads that were doing great only a few weeks ago. So what's the difference? More often than you realize, it's seasonality. Today, I explain the point and tell you what to do about it. EPISODE SPONSORS MORE STAFFING Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting morenow.co/af. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. THE BEST DTC TRAINING RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠ FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Almost exactly a year ago, Nasrin Jafari recorded my first ever Opening The Books podcast episode. A few months after that, she hired me and my team as her agency. So how has it gone since that first conversation? On this episode of The Andrew Faris Podcast, Nasrin is back to talk about the highs, lows, and what she (and I) have learned on the way to doubling her fashion brand's business. EPISODE SPONSOR Virtual assistants can be helpful, but virtual professionals can change your business. Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting morenow.co/af. SPECIAL OFFER ON THE BEST DTC EDUCATIONAL COMMUNITY ON THE INTERNET: Get a free call when you sign up for three months of ADmission from Common Thread Collective: https://www.youradmission.co/andrew-faris-podcast REFERENCED IN THIS EPISODE "Opening The Books: Mixed By Nasrin" (All links here). "Opening The Books: Beardbrand" (All links here). "Bill D'Alessandro Is Obsessed With Contribution Margin" (Spotify, Apple) "Briefing A Longform Explainer Ad For Bambu Earth Live (With Dave Rekuc)" (Spotify, Apple) FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What's your brand's pathway to profitable growth? Well, that depends: what type of brand do you have? If you understand the answer to that question, you can focus on the highest leverage areas of your business for creating profitable growth. Today on the show, I'm breaking down 5 categories of DTC brands and telling you how to approach growth in each. EPISODE SPONSOR Register for More Staffing's webinar titled "Managing an International Remote Team in the E-commerce World: The Massive Advantages And The Serious Pitfalls" on Thursday, April 25th at 10 am PST here: ⁠https://bit.ly/3QcFjRj⁠ THE BEST DTC TRAINING RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠ AFP EPISODES REFERENCED IN THIS EPISODE: "Jack Rubin's $50M Playbook? Extreme Focus." (Apple, Spotify) "Jack Rubin's Subscription Behemoth Will Cross $70M While Growing 300%" (Apple, Spotify) "Bryan Porter Didn't Get To $100M On Amazon With Just Tips & Tricks" (Apple, Spotify) "Taylor Holiday Says You MUST Grow Your Business" (Apple, Spotify) FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

If you want your DTC brand to grow profitably, it can't JUST be about steadily improving your ads, emails, etc. That's great, but there is a more effective way to spike your revenue quickly, profitably, and in a way that's replicable throughout your brand's journey, and it's by leveraging the marketing calendar effectively. Today on The Andrew Faris Podcast, I'm telling you exactly how to do just that. EPISODE SPONSOR Register for More Staffing's webinar titled "Managing an International Remote Team in the E-commerce World: The Massive Advantages And The Serious Pitfalls" on Thursday, April 25th at 10 am PST here: https://bit.ly/3QcFjRj THE BEST DTC EDUCATIONAL RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠⁠https://bit.ly/3x99lip⁠⁠ REFERENCED IN THIS EPISODE: Taylor Holiday's "4 Peaks Theory" FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Taylor Holiday, CEO of Common Thread Collective and DTC super-genius, talks about unconventional business growth strategies like negative CAC and longform explainers in a collaborative podcast with The Andrew Faris Podcast. They dive into the importance of prioritizing tasks and discussing challenges in sociological data interpretation. The conversation also covers expanding teams with talent from the Philippines, optimizing customer engagement, and the effectiveness of long-form video ads.

Discover the growth journey of men's skincare brand PrettyBoy, tackling challenges like unprofitable ads and supply chain issues. Learn how they turned things around in 2023, hit profitability, and crossed seven figures in 2024. Insights on creative ads, manual bidding, LTV, and supply chain solutions are shared, making this episode a must-watch for aspiring entrepreneurs.

It's not just about sales velocity. What happens if you've got a product that isn't selling much, but you think has potential? Should you put time and money into running ads against it? Or what about the opposite? What about if you have a high sales velocity product, but it's lower margin and lower LTV? Then what? In this episode I'm walking you through a 5-part framework on how to think about the next base products for you to put resources into advertising. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/af⁠. EPISODE HIGHLIGHTS [00:00:45] Creative effort prioritization. [00:04:24] 1. Gross margin [00:07:22] 2. Lifetime value [00:12:10] 3. Total addressable market [00:20:15] 4. Inventory position [00:25:09] 5. Operational lift [00:28:23] Upcoming content THE BEST DTC EDUCATIONAL RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠https://bit.ly/3x99lip⁠ FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

Countless ecommerce operators complain about getting taken for a ride by agencies, freelancers, and software companies. In this episode I explain the most important thing you need to know to avoid the frustration and costs of having that happen to you—and to scale your business profitably in the long term. The key? Point of view. EPISODE SPONSOR Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://morenow.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠/af. EPISODE HIGHLIGHTS [00:00:45] Developing Clear POV [00:03:23] Business Principle Universality [00:09:10] Team building insights [00:11:17] Auto vs. Manual Bidding [00:13:23] E-commerce creative importance [00:15:41] Ad Strategy Methodology [00:18:59] E-commerce growth insights REFERENCED IN THIS EPISODE Learn More About AdMission: https://bit.ly/3x99lip FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ EPISODE MUSIC Music Intro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tell Me Mama⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means Music Outro: "⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Rusty Little Scissors⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠" by The Devious Means

Learn about Jack Rubin's phenomenal success in growing a $50M+ DTC business through extreme focus on core funnels and scaling ad spend efficiently. Dive into discussions on subscription funnels, ad targeting, lean OpEx, customer LTV, and balancing brand vs. performance marketing strategies. Discover key insights on operational excellence, customer retention, revenue generation, and the importance of simplicity in strategic decision-making.