The Andrew Faris Podcast

Discover the secrets to scaling profits without sacrificing ROAS. Learn about natural CAC and how it impacts market prices in Meta's auction dynamics. Delve into why blended ROAS often centers around 2:1 and explore creative strategies that enhance audience engagement. Uncover practical steps to optimize post-click value, explore new audiences, and launch new products. Gain insights into designing your business structure for effective scaling while maintaining competitiveness in the marketplace.

Colin McGuire, Co-founder of Boomn and CEO of Glimmr, shares his journey of transforming a small haircare brand into a retail hit. He reveals how 40 million TikTok views in just 96 days led to a swift deal with Target, driven by cultural relevance. Colin discusses the interplay between TikTok engagement and wider retail metrics, emphasizing that while TikTok itself may not yield profits, it can fuel growth and visibility across platforms like Amazon and Meta. He also offers tactical insights on influencer strategies that helped engineer virality and market presence.

Discover Andrew's revolutionary approach to creative testing on Meta, ditching traditional test campaigns for launching ads straight into scale campaigns. He shares insights on the effectiveness of manual bids and target ROAS over auto-bid setups. Andrew also tackles the myth of false negatives and explains why they may be overstated. Learn about his warmup campaign strategy to boost performance with minimal spend and the power of flexible ads to streamline creative processes. Perfect for eCommerce operators wanting to maximize ad efficiency!

Sean Agatep, cofounder and COO of Vincero, shares his unique insights from five years inside China's supply chain. He discusses how the experience shaped Vincero’s development and led to building strong relationships with 38 suppliers. Sean emphasizes the importance of choosing stable, profitable growth over hyper-growth and how personal priorities influenced business strategies. He contrasts the complexities of sourcing watches with simpler products and advocates for operational excellence in eCommerce, showcasing the power of steady growth and practical building.

Drew Fallon, Founder and CEO of Iris, discusses the intricacies of fundraising for DTC brands after raising $6.2M himself. He emphasizes the advantages of high gross margins, which can accelerate growth. Topics like the booming supplement market, effective inventory planning, and the importance of forecasting are featured. Drew also shares insights from analyzing over 100 e-commerce brands, revealing the evolving landscape of B2B SaaS and how optimizing supply chains can serve as a significant competitive advantage.

Bryan Porter, Chief Ecommerce Officer at Simple Modern, shares insights from his journey transforming the brand's average order value from $18 to $80. He discusses innovative strategies like bundling and product personalization that helped improve unit economics. Bryan dives into the role of Amazon and how TikTok campaigns boosted customer engagement. He also reflects on the deeper purpose behind their success, highlighting the importance of generosity in business and personal fulfillment.

Eric Bandholz, Founder and CEO of Beardbrand, dives into his company's turbulent financial journey after a near $1M cash loss. He candidly discusses operational tweaks that stabilized the brand, such as adjusting pricing and packaging to enhance perceived value. Eric explains how innovative fragrance strategies and subscription growth strategies are shaping the future of Beardbrand. With insights on building for freedom rather than a quick exit, he encourages entrepreneurs to sustain their motivation and commit to long-term growth.

Dive into expert strategies for maximizing Meta ads during the holiday season! Learn how to simplify your creative approach for higher engagement and manage bids effectively to optimize spending. Discover the importance of value optimization and how to anticipate delayed purchase behaviors. Get insights on daily forecasting to track performance without overreacting. It's a comprehensive guide to ensure your brand thrives during the competitive Black Friday and Cyber Monday rush!

Discover the secrets to maximizing profits during Black Friday and Cyber Monday. Learn how to strategically time your sales launches and craft compelling offers that enhance average order value. Explore the significance of managing inventory and avoiding common pitfalls like margin erosion. Find out why ramping up email and SMS communications is essential for success. This insightful discussion equips you with a data-driven framework to confidently navigate the busiest shopping season.

Discover six tactical lessons for thriving in the direct-to-consumer landscape. Learn why retention advertising is a goldmine often overlooked. Explore how AI tools are both a blessing and a source of disillusionment. Uncover the enduring power of Meta for growth amid shifting ad strategies. Dive into the effectiveness of Filipino talent in e-commerce hiring and the promise of AppLovin as a performance channel. Get practical insights to make smarter decisions and elevate your brand's creative success.