The Andrew Faris Podcast How One Creator Drove $250K in Sales with Under 10K Followers (Ft. Jordan West)
Jul 7, 2025
In this engaging conversation, Jordan West, CEO of Social Commerce Club and host of Secrets To Scaling Your Ecommerce Brand, reveals how TikTok Shop is changing the e-commerce landscape. He shares why traditional influencer metrics are misleading and how genuine creator partnerships can lead to substantial sales, even with small follower counts. Jordan outlines actionable strategies for brands, including high-volume content production and effective product seeding. Plus, he discusses the significance of navigating CPM dynamics and building relationships that drive revenue.
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Low-Follower Creator Drives Big Sales
- A creator with under 10,000 followers drove $250,000 in sales for a brand.
- This success came through TikTok's algorithm favoring content over follower count.
Spend Big Upfront on TikTok Shop
- Spend your entire TikTok Shop budget upfront, seeding products to creators before going live.
- Flood TikTok with content and ad spend simultaneously to create viral momentum and algorithmic boost.
TikTok CPMs Misunderstood
- TikTok's algorithm creates moments that boost virality, needing concentrated bursts of content and sales.
- Low CPMs on TikTok reflect market spend, not the platform’s true marketing efficacy.
