Join e-commerce veteran Jordan West as he delves into the explosive world of TikTok Shops. He highlights how TikTok is revolutionizing social commerce, emphasizing the importance of authentic connections. Jordan shares strategies for brands to successfully launch their shops, including the value of influencer partnerships and phased approaches. He also addresses common hesitations, offering practical steps and insights into leveraging data for growth. Get ready to uncover how TikTok can become a game-changer for your digital sales!

Join Jordan West, CEO of Upgrowth Commerce and a social commerce expert, as he delves into the rapidly evolving world of TikTok Shops. He discusses the dramatic shift in consumer behavior towards social commerce, unveiling strategies for brands to harness TikTok's potential. Learn about effective pixel strategies for Meta ads, and how to optimize partnerships with creators for maximum visibility. West also highlights the importance of tailored product offerings and the synergy of influencer marketing, all while exploring the future of shopping on social platforms.

Jordan West, a seasoned eCommerce expert with vast experience in managing brands and social commerce, dives into the power of TikTok Shop. He emphasizes the importance of integrating TikTok with direct-to-consumer strategies and Amazon for amplified sales. Jordan highlights the need to establish a robust affiliate network before running ads and shares tips on attracting influencers. He also addresses challenges faced by Canadian businesses and encourages leveraging live shopping trends to enhance sales.