Secrets To Scaling Your Ecommerce Brand

EP 589: TikTok Shop 2024 - The Only podcast Episode You’ll Need To Listen To with Jordan West

Oct 3, 2024

Jordan West, a seasoned eCommerce expert with vast experience in managing brands and social commerce, dives into the power of TikTok Shop. He emphasizes the importance of integrating TikTok with direct-to-consumer strategies and Amazon for amplified sales. Jordan highlights the need to establish a robust affiliate network before running ads and shares tips on attracting influencers. He also addresses challenges faced by Canadian businesses and encourages leveraging live shopping trends to enhance sales.

58:52

Episode guests

Jordan West

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Integrating TikTok Shop with DTC strategies and Amazon can create a significant halo effect to enhance overall sales.

Building a strong affiliate marketing base before investing in ads is crucial, as initial sales attract valuable influencers and affiliates.

Canadian brands must navigate logistical challenges, including securing a US SIM card and a representative for effective TikTok Shop registration.

Deep dives

Introduction of Riverside Streaming

The host expresses excitement about using Riverside for the first time, emphasizing its professionalism compared to other platforms. They encourage participants to share their company and location, thus creating an interactive environment. The inclusion of streams on multiple platforms like LinkedIn and Twitter showcases a broader outreach strategy. This sets the stage for a collaborative and engaging discussion during the session.

Intro

10min

Unlocking E-Commerce Success on TikTok Shop

4min

The Rise of Social Commerce: Adapting to a New Era of Retail

4min

Harnessing Influencer Power

4min

Maximizing Sales on TikTok Shop

37min

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We'll explore how integrating TikTok Shop with DTC strategies and Amazon can create a "halo effect" to boost sales across platforms. We'll also cover leveraging influencer and affiliate marketing, with tips on attracting top creators and why ads should wait until you've built a solid affiliate base.

In this episode, Jordan West is a seasoned eCommerce expert with extensive experience managing multiple brands and a deep knowledge of social commerce strategies. Since January, he has worked with over 50 brands and has gained valuable growth insights over the past decade.

Listen and learn in this episode!

Key takeaways from this episode:

Combined Platforms Strategy:
Leverage TikTok Shop, DTC, and Amazon for their combined sales boost (halo effect).
Starting on TikTok Shop:
Show strong sales to attract influencers and affiliates. Avoid ads before establishing affiliate marketing, as it’s currently less effective.
Affiliate Marketing Tips:
Recruit 100-200 affiliates to build brand ambassadors. Motivate them with potential earnings, especially when promoting competitive products like sleep gummies.
Challenges for Canadian Companies:
Overcome logistical hurdles by securing a US SIM card, VPN, and a US-based representative for TikTok Shop registration.
TikTok Ads Strategy:
Direct all ad traffic to TikTok Shop, not split with websites. Ensure compliance with strict shipping and use US-based fulfillment.
Influencer and Affiliate Marketing:
Prioritize long-term influencer collaborations, and motivate affiliates with incentives like trips or gift cards. Use bots like yucca.ai for efficient outreach.
Content Creation:
Create and test large volumes of content. Repurpose live shopping content and rely on quantity to find quality on TikTok.
Case Study Insights:
An example featured 89 ad sets with a $500 daily budget each for optimization.
Live Shopping:
A key strategy, similar to QVC for younger audiences like Gen Z and Millennials.
Tools and Platforms:
Use Social Snowball for influencer integration and manage affiliates through WhatsApp, Discord, SOREL, Incense Pro, and JoiN Brands.
Outreach and Communication:
Encourage influencer partnerships using a “story brand” approach, making influencers the heroes in the messaging.
Strategic Ad Usage:
Utilize spark ads often, test content on your own pages, and include gifting to influencers in your budget.
Optimizing ROAS:
Know your breakeven ROAS and focus on creating high-quality content to scale effectively.
Future of Social Commerce:
Social commerce is the next major trend in shopping, with significant growth potential.
Industry Experience:
Jordan’s strategies reflect his extensive industry experience, affirming TikTok Shop’s importance for brand growth.
Giveaway Incentive:
Participants were encouraged to stay engaged for a chance to win a TikTok Shop setup.