Secrets To Scaling Your Ecommerce Brand

Send us a textIn this deep-dive conversation, Jordan West welcomes Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025. From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curtis shares the raw decisions, leadership principles, and mindset shifts that have fueled exponential growth.Timestamps:00:07 – Intro: “How do you build a billion-dollar brand in 2025?”01:44 – The march from $1 M to $100 M, and why most entrepreneurs stumble before this line in the sand.03:30 – Curtis’s top five hair-trigger decisions—what happened when playing it safe would have killed the business.10:30 – The moment Jordan realized he needed to “level up” personally and professionally.17:11 – Why today’s market turmoil is a gift in disguise for anti-fragile leaders.19:23 – Firing as an act of service: how letting people go can be the best thing you do for them—and your company.25:44 – Crafting authentic LinkedIn posts: a peek inside Curtis’s morning ritual.41:04 – Curtis’s path to sobriety and why it shaped every business choice he’s made since.What You’ll LearnThe Exponential Playbook How Curtis and his team consistently doubled revenue year-over-year—from $1 M to $2 M, then to $4 M, $8 M, and beyond—and why hitting that first $100 M profitable milestone is the real launchpad for a true empire.Thinking Two Stages Ahead Why surrounding yourself with leaders two levels above you is non-negotiable, and how “the law of the lid” caps your team’s potential to your own.Decision-Making Under Pressure Five pivotal “50/50” calls Curtis made that could have broken the company—yet, with the right game-plan, became its greatest catalysts.Anti-Fragility & Opportunity in Adversity Turning a brutal $3 M liability hit and industry-wide headwinds into your greatest competitive advantage.Building & Pruning A-Player Teams The ruthless kindness of firing someone “for their own good,” and why investing years to find the right leaders pays exponential dividends.Sobriety as a Leadership Superpower How mastering addiction taught Curtis the art of clear, decisive action—and why life’s toughest battles prepare you for business’s biggest wins.Personal Branding for Scale Real-world LinkedIn tactics that don’t just generate followers, but open doors to boardrooms, partnerships, and talent pipelines you never dreamed possible.Guest info:Linkedin: linkedin.com/in/curtis-matskoTwitter: twitter.com/CurtisMatsko Website: https://www.portlandleathergoods.com/If you’re ready to break through your own ceiling—whether you’re at $1M, $100M, or beyond—this episode will give you the blueprint to think bigger, move faster, and lead harder than ever before.

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutStruggling with Meta CPMs rising 30 % while TikTok creators cash in?Welcome to the playbook you’ve been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to turn TikTok Shop user-generated content into high-performing creator-handle ads across Meta, YouTube Shorts, and beyond—without paying $450 for a single UGC clip.Timestamps:00:00 – 02:40 Why “Whitelisting on Steroids” Beats Brand Ads02:41 – 07:00 Live Case Study: $3.5 K Spend → $55 K Revenue07:01 – 13:20 Tool Stack Deep Dive (Refundle demo)13:21 – 21:45 Building the Cross-Channel Content Engine21:46 – 29:30 30-Day Rollout Plan & Budget Allocation29:31 – 33:00 Advanced Tactics: CPM-Arbitrage + Pay-Per-Impression DealsWhat You’ll Learn:Why creator-handle ads win: the hard numbers behind 60 % higher CTR and 50 % lower CPA compared with brand-run creative.One-click whitelisting workflow: how Refundle surfaces high-GMV TikTok posts and auto-requests creator permissions—no spreadsheets, no DMs.Cross-channel deployment: copy-paste winning TikTok hooks into Meta Advantage+ and YouTube Shorts to exploit cheap, fresh impressions.30-day game plan: audit your top creators, launch three test ad sets, and scale spend while the algorithm does the heavy lifting.Scaling secrets: CPM-arbitrage, creator rev-share vs. flat CPM payouts, and bundle offers that bump AOV by 20 % or more.Who Should WatchDTC brands doing $50 K–$5 M per month that need a scalable edge beyond Meta ads.Growth agencies searching for a repeatable, measurable lever clients will gladly pay for.SaaS founders & info-product creators looking to borrow creator trust and shorten sales cycles.

Send us a textWhat happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public.In this no-BS episode of **eCommerce OS Fast Track**, we break down:The inside story of selling to Thrasio and what really went downThe operational chaos that led to the brand's collapseWhy most Amazon aggregators failed (and what founders can learn)How Ben is rebuilding the brand with radical transparencyTactical moves for DTC revival, email capture, content, and CXWhat *NOT* to do when scaling through acquisitionWhether you’re building a $1M brand or eyeing an 8-figure exit, this is essential viewing. Ben’s story is a cautionary tale, a comeback playbook, and a masterclass in eCommerce brand-building rolled into one.Hit the bell to follow the full turnaround in real time.

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutMost ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching customer acquisition costs rise every quarter.But what if the highest-leverage growth channel you’re ignoring… is already sitting in your inbox?In this episode of Secrets to Scaling Your Ecommerce Brand, host Jordan West is joined by Marc Rodill, passive revenue strategist and creator of the Reverse JV Method — a counterintuitive growth system designed to help brands tap into free, warm traffic without burning cash on paid ads or giveaways.Marc breaks down how top-performing ecommerce brands are using joint ventures to grow faster, strengthen customer loyalty, and boost profits — all without increasing fulfillment or ad spend.Here’s What You’ll Learn:Why 95% of brand partnerships flop — and how to fix them fastThe “Frictionless JV” model that works even if you have a tiny listHow to create revenue streams with zero fulfillment costsThe psychology of building trust with bigger brands (without begging for collabs)Real-world examples of JV deals you can steal and use this weekWhy media and audience ownership are the new ecommerce superpowers in 2024Follow Marc Rodill on: Site: https://10minuteecomsuccess.com/LinkedIn: linkedin.com/in/marcrodillWhether you’re doing $50k/month or leading a multi-7-figure team, this episode will change how you think about growth.No ad spend. No CAC. Just smart strategy — and untapped partnerships hiding in plain sight.

Send us a textThousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.So, how do you break out?In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Chakkalo, who’s navigating the exact transition from Amazon dominance to owning the DTC game.Together, they unpack the mindset, systems, and strategies required to go from platform prisoner to brand-first operator—without burning out or bleeding cash.What You’ll Learn in This Episode:The mindset shift every Amazon seller must embrace before launching DTCWhy community and email marketing are the hidden engines of DTC growthHow Charles is building DTC infrastructure—starting from zero owned audienceThe power of TikTok Shop + Shopify as a dual-channel growth strategyA step-by-step walkthrough of Amazon’s external traffic strategy to boost ranking and cut feesHow to leverage PixelMe and AI tools to own attribution and maximize LTVThe difference between demand capture vs. demand generation—and how to win at bothWhether you’re an Amazon seller ready to own your customer data, or a DTC brand trying to build real community, this episode is your roadmap to unlocking sustainable scale.Follow Charles Chakkalo on: Site: https://chakkalo.com/LinkedIn: linkedin.com/in/charleschakTwitter: https://x.com/CharlesEcom1Drop a comment if this episode resonated—or tell us where you’re stuck in the Amazon-to-DTC journey.Don’t forget to like, subscribe, and hit the bell for more fast-track sessions like this one.

Send us a textTikTok Shop isn’t just a sales channel — it’s the engine behind your entire content and performance strategy. In this breakdown, Jordan West pulls back the curtain on how 7-figure eCommerce brands are turning creator content into a full-funnel growth machine. From seeding strategies to landing page hacks, he explains how brands are winning across TikTok Shop, Amazon, DTC, YouTube, and Meta — all with one unified system.What you’ll learn in this video:How to find your top-performing creators using the 80/20 seeding rule — without wasting time or inventory.How to build a scalable creator community that consistently drives $250K+ in GMV each month.When and how to use VSAs (Video Sales Agents) and co-branded landing pages to maximize conversions and track ROI.How to unify your marketing funnel so your TikTok Shop strategy also fuels Meta ads, YouTube content, and Amazon listings — leading to a 4x ROAS across channels.This is the unfiltered, actionable playbook that top brands are using to dominate TikTok Shop in 2025 and beyond.Timestamps:00:05 – Why TikTok Shop creator content powers the whole funnel02:30 – The new rules of creator-led growth04:00 – Seeding strategy: how to find your unicorn creators07:10 – When to use VSAs vs GMV Max14:10 – Creator community building with Reacher + Retainers21:00 – Why unification is your next growth edge25:00 – How to repurpose TikTok content across Amazon & D2C30:00 – The TikTok Shop landing page hackSubscribe for weekly content on TikTok Shop, UGC, and eCom scaling strategies.

Send us a textWork with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutStruggling to scale on TikTok Shop? You’re not alone—and you're not crazy. TikTok Shop is NOT just another ad channel. It’s a compounding investment platform that rewards brands who commit to volume, patience, and strategy.In this video, Jordan West reveals what separates the brands that crush it on TikTok Shop from the ones that give up too early.Timestamps00:00 – Why TikTok Shop is harder (and better) than Facebook Ads01:30 – What most founders get wrong about TikTok Shop02:45 – How to seed 500 creators a month (and why volume matters)04:10 – Why scaling often means going below ROAS05:20 – Break-even mindset: What month 6 should look like06:30 – Repurposing TikTok Shop content across all your channels08:00 – Stop chasing profits: The real value of TikTok Shop09:40 – How to get expert help (reach out to Jordan or his team)Key TakeawaysTikTok Shop is a long-game channel, not a quick-win ad toolSuccess comes from seeding at scale and tolerating low ROI upfrontThe real ROI? Reputation with creators, viral UGC, and repurposable contentBig brands treat TikTok Shop like a top-of-funnel awareness engineDon’t expect profitability on Day 1—aim for momentum by Month 6Repurpose everything: TikTok content can fuel ads, PDPs, and moreLike this content? Subscribe for weekly systems to scale your brand with social commerce.Hit the bell so you don’t miss out on growth tactics for 2025 and beyond.

Send us a text🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopelite...Work with Jordan personally at https://www.ecommerceos.co  Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesIt’s not about going viral, running ads, or building a flashy brand. In this episode, I share the unfiltered breakdown of how we hit six figures using a lean system, smart creator partnerships, and daily execution that didn’t burn us out.This isn’t theory—it’s the actual playbook that grew our revenue from $0 to $100,000 with no audience and no paid traffic. You'll hear the wins, mistakes, and systems we built so you can shortcut the process.Whether you're launching your first product or looking to scale your TikTok Shop ops, this episode gives you plug-and-play systems to use today.Key Takeaways:How we made our first $1K on TikTok Shop in under 10 daysThe “Creator Flywheel” system that keeps new UGC flowing weeklyWhy we ignored traditional branding advice—and scaled faster because of itA breakdown of our backend operating system (Notion + Airtable + VA workflows)The metrics that actually move revenue (hint: it's not just ROAS)How we prepped to scale without breaking fulfillment, support, or cash flowThe exact daily stack we used to keep ops smooth at $10K/weekWhat we’re building next: multi-creator scaling and the 3-platform expansion planTimestamps:00:00 – Intro: Why TikTok Shop is the most undervalued eComm channel right now01:57 – How we made our first $1,000 with no brand, no audience04:11 – The system: Offer clarity → Creator engine → Fulfillment loop06:32 – Why most sellers fail at $20K/month and how we avoided burnout08:30 – The backend stack: Airtable + Notion + SOPs that scaled with us10:40 – Daily ops: Our exact repeatable workflow for high-output weeks12:45 – Growth mode: What changed when we hit $10K/week15:22 – Lessons learned: Mistakes we made, and what we’d do differently17:05 – The next level: Building a multi-channel creator ecosystem18:10 – Final thoughts + how to get the full TikTok Shop OS templateWe scaled a TikTok Shop brand to $100K in 90 days… without paid ads, a brand name, or going viral.This episode breaks down exactly how we did it—and how you can too.

Send us a textMeta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they’re taking to unlock the next wave of growth.Whether you're scaling a DTC brand or trying to break out of a niche, this episode is packed with insights you can implement today.Key Takeaways:You’re not scaling if your daily frequency > 1.15Custom conversions can retrain your pixel without losing historical dataSegmenting by persona (e.g., “Snowbirds” vs. “Weekend Warriors”) is a game-changerTop-of-funnel campaigns need diversity in touchpoints, not just reachTimestamps00:00 – Intro & The Facebook Ads Ceiling Problem00:45 – RV SnapPad Origin & Premium Market Entry02:53 – Problem: Saturated Audience on Meta04:17 – Annual Ad Spend & Audience Reach Limits07:00 – Frequency as a Scaling Signal (Charlie T Hack)09:00 – Fix: Flex Ads + Advantage+ Campaigns10:22 – Audience Saturation Diagnosis via Frequency14:00 – The 25+ Touchpoint Rule for Conversion15:45 – Custom Conversions for Persona Segmentation18:06 – Scaling by RV Types: Class A, Fifth Wheel, etc.19:59 – Keep Winning Ads Running + Add New OnesGuest info:Linkedin: linkedin.com/in/kent-wilson-35ba236 Website: https://rvsnappad.com/ Kent Wilson(COO) of RV SnapPad— Revolutionized the RV accessory market with its innovative permanent jack pads.— RV SnapPad has experienced significant growth, selling over 500,000 units across North America and expanding into markets like Germany.

Send us a textSelena Gomez’s latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one journey. What does it take to go from concept to cart in the competitive world of CPG? In this Fast Track episode of Ecommerce OS, Jordan and Miguel tackle the realities of launching Serendipity—an emotionally-driven, mission-aligned brand backed by Selena Gomez. From regional distribution pain points to the power of localized influencer marketing, this is a masterclass in turning a pop culture idea into a lifestyle product.Timestamps: 00:00 – Welcome to Fast Track + Jordan introduces the episode 01:45 – Meet Miguel Garcia Castillo of Co Studios 04:12 – The origin story of Serendipity Ice Cream with Selena Gomez 08:50 – From nostalgic NYC vibes to mental health advocacy 12:35 – The biggest constraint: Product availability & brand awareness 16:20 – The logistics nightmare of DTC frozen products 19:05 – Hyper-local awareness strategies: YouTube + TikTok creators 24:10 – Why brand is your moat, not just your marketing 28:30 – Profitability, commodity pricing & long-term strategy 32:00 – Closing thoughts + how to join Ecommerce OSKey Takeaways:Brand is a moat: In crowded markets, your brand values are your defense.Localized marketing > national awareness: DTC is important, but retail-first brands must win regionally.Celebrity-driven brands need more than a name: Product, price, and purpose must all deliver.Frozen DTC = hard mode: Logistics, costs, and timing matter more than ever.Storytelling wins: Emotional connection and authenticity help Serendipity stand out.Guest Info: Miguel Garcia Castillo Founder & Principal, Co Studios — Early-stage consumer venture builder — Brand strategist + growth architect for Selena Gomez’s SerendipityLinkedIn:  https://www.linkedin.com/in/mgarcast/ Website: https://www.costudios.co/ “Get my 27 strategies in 27 days to work less, earn more, and grow smarter”