Secrets To Scaling Your Ecommerce Brand

Jordan West
undefined
Sep 19, 2025 • 13min

The TikTok Shop Cheat Tool Every Brand Will Use in 2025

Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutTired of guessing which TikTok creators actually drive sales? In this video, Jordan West reveals the exact spy tool he uses to pull competitor shops, extract winning creators, and build outreach lists that generate real GMV.Jordan is the CEO of Social Commerce Club, one of North America’s top TikTok Shop agencies. After running multiple 7-figure brands, he knows the difference between vanity metrics and actual sales data. Today, he’s showing you the only tool he trusts to find creators who move product.👉 In this episode:How to instantly track your competitor’s TikTok Shop performanceThe fastest way to uncover their top-selling creators & videosWhy most tools give you bad data (and the one that doesn’t)The “80/20 of the 80/20” formula to shortcut successA step-by-step walkthrough of building your outreach listIf you’re serious about scaling on TikTok Shop, hit that like button, drop your questions in the comments, and subscribe for weekly growth strategies.📞 Work with Social Commerce Club: https://socialcommerceclub.com📲 Connect with Jordan:Instagram: @socialcommerceclubagencyTwitter/X: https://x.com/jordantwestecomTikTok: @socialcommerceclubLinkedIn: linkedin.com/in/jordan-west-marketerLet’s stop guessing and start scaling with real data. 🚀
undefined
Sep 17, 2025 • 45min

Why Your DTC Subscription Model is Broken (and How to Fix It)

Work with Jordan personally at ⁠⁠www.ecommerceos.co⁠⁠Work with social commerce club at ⁠⁠www.socialcommerceclub.com⁠⁠Get 27 strategies in 27 days at ⁠⁠https://socialcommerceclub.com/pages/27-strategies⁠⁠Join Tiktok shop elites mastermind at ⁠⁠https://www.skool.com/tiktokshopelite/aboutIn this episode, Jordan West interviews Jay Myers, co-founder of Bold Commerce, about the biggest shift in e-commerce: TikTok Shop. Jay explains why it’s the most important change in the last 10 years and how creators and brands can finally build true win-win partnerships.From scaling DTC brands to building sustainable subscription models, this conversation reveals what it really takes to grow a business in today’s fast-changing digital world.If you’ve ever asked yourself “How hard can it be?” to scale a brand, this episode has the answers.
undefined
Sep 12, 2025 • 44min

The Organic Marketing Expert For DTC Brands - Stop Wasting Money On Testing Ads

Work with Jordan personally at ⁠www.ecommerceos.co⁠Work with social commerce club at ⁠www.socialcommerceclub.com⁠Get 27 strategies in 27 days at ⁠https://socialcommerceclub.com/pages/27-strategies⁠Join Tiktok shop elites mastermind at ⁠https://www.skool.com/tiktokshopelite/aboutEver wonder what really happens behind the scenes before a podcast gets rolling? 🎙️ In this clip, I sat down with Caleb Alvarez (who literally engineers virality), but before we could even start, Riverside decided to make things interesting… 👀From missing video feeds to restarting the recording, this is the raw, unfiltered chaos of podcasting. If you’ve ever struggled with tech during a live call, you’ll relate.👉 Stick around for more real conversations on building brands, creating viral content, and the actual messy reality behind the polished episodes.
undefined
Sep 8, 2025 • 49min

How to Find High GMV Affiliates for Your Brand (On Autopilot)

Work with Jordan personally at ⁠www.ecommerceos.co⁠Work with social commerce club at ⁠www.socialcommerceclub.com⁠Get 27 strategies in 27 days at ⁠https://socialcommerceclub.com/pages/27-strategies⁠Join Tiktok shop elites mastermind at ⁠https://www.skool.com/tiktokshopelite/aboutHow do brands actually find (and win) high-GMV creators on TikTok Shop? In this live workshop, Jordan sits down with Bora from Reacher to demo an AI-powered search workflow, smart filters that actually matter, and outreach that cuts through crowded inboxes. We also stack FastMoss on top to reverse-engineer competitor partnerships and spot the tiny % of creators driving the majority of sales.You’ll learn:The GMV tiers to target for cold-start brands (why 50–1K GMV is the sweet spot) and when to mix in ultra-high GMV creatorsThe exact filters (category, GMV, post rate, email on file) that shrink 2.2M creators to a laser-focused listHow Reacher’s AI vision surfaces creators by what’s in their videos (not just bios)A simple community funnel: on-platform → Discord/WhatsApp → contests + retainersComp & pricing benchmarks: when flat fees ($250–$450/video+), retainers, or high organic commissions (think 30–50%) make senseFastMoss workflow to pull top competitor affiliates, analyze their winning videos, and brief your creators to replicate the structure
undefined
Sep 4, 2025 • 9min

The TikTok Shop Strategy Driving DTC Brands to Millions

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutIf you’re tired of guessing what actually works on TikTok Shop in 2025, this video is your step-by-step roadmap.After working with over 100+ brands, I’ve tested what flops and what scales to the moon 🚀. In this video, I reveal the exact 15-step TikTok Shop playbook that we use at Social Commerce Club.You’ll learn how to:✅ Set up a Blitz launch that creates massive momentum✅ Build a creator community that fuels ongoing content✅ Leverage affiliates, spark ads, and GMV Max campaigns✅ Repurpose TikTok Shop content across other platforms✅ Scale hero SKUs to the moon 🌙This is not theory—it’s what’s working right now in 2025. If you’re serious about growing your brand on TikTok Shop, you’ll want to save this one.👉 Need help scaling your brand? Connect with us at Social Commerce Club.Don’t forget to hit Like 👍 and Subscribe 🔔 so you never miss proven strategies to grow your ecom brand.
undefined
Sep 2, 2025 • 8min

Secret Product Launch Strategy TikTok Shop

Discover innovative strategies for launching and testing products on TikTok Shop. Learn how to minimize ad spend while swiftly gauging market feedback. Uncover the motivations that drive TikTok creators and affiliates to promote exclusive drops. Key performance indicators like virality and click-through rates are essential for success. With actionable insights, you can confidently scale your brand and avoid costly ad missteps. This approach is valuable for both startups and established brands alike!
undefined
Aug 28, 2025 • 34min

How To Build A Creator Army Completely Automated New AI Tool

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWhat was it like growing up with a dad who worked directly for Steve Jobs at Apple? In this episode, Jordan West sits down with Bora, co-founder of Reacher, to talk about his unique childhood experiences, including unforgettable encounters with Steve Jobs’ legendary intensity.But that’s just the beginning. Bora also shares how growing up in Cupertino’s hyper-competitive environment shaped him into an entrepreneur, and how that journey led him into Y Combinator—the world’s most prestigious startup accelerator.Together, Jordan and Bora dive into:👉 First-hand stories of Steve Jobs’ aura, discipline, and leadership style👉 The power of being in-person at Y Combinator (and why it beats remote work)👉 How Reacher is building the future of social commerce for TikTok, Amazon, and Shopify👉 The role of AI and computer vision in scaling influencer marketing👉 Why Bora believes TikTok Shop is the ultimate brand awareness engine for the next 5 yearsIf you’re a founder, marketer, or just curious about startups, leadership, and the future of social commerce, this is a must-watch.
undefined
Aug 27, 2025 • 12min

The Most Powerful Ad Unit ON TikTok Shop

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutTikTok just forced ALL shop ads into GMV Max—and most brands feel trapped. But here’s the truth: you still have control. In this video, Jordan West (CEO of Social Commerce Club, managing tens of millions in TikTok Shop ad spend) reveals the 5 critical levers you can use right now to scale, optimize, and dominate GMV Max campaigns.👉 Inside this video:Step-by-step GMV Max setup for TikTok ShopThe 5 levers you MUST master: budget, target ROAS, creative volume, content sources, and product mixReal agency insights from managing multi-million dollar campaignsA secret bonus tactic to 2X your ROI that most brands overlookOur clients are hitting 10–12X ROAS daily, even under GMV Max. Watch until the end and get the exact playbook to win on TikTok in 2025 and beyond.
undefined
Aug 20, 2025 • 11min

I Used a Secret TikTok Shop Blitz Strategy And Our Brand Went Viral

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWant to know the exact strategy the biggest brands are using to dominate TikTok Shop?In this video, Jordan West (Founder & CEO of Social Commerce Club) pulls back the curtain and reveals the secret playbook that has launched brands from zero to trending in days. Whether you’re working with a $50,000 budget or just $5,000, these principles will help you blitz your way to success on TikTok Shop.Inside, you’ll discover:➡️ Step 1: How to lock in 20 cornerstone creators and build unstoppable momentum.➡️ Step 2: How to seed 300–400 creators and get them to pre-record content for a perfectly timed launch.➡️ Step 3: Why Social Commerce Club uses WhatsApp (not Discord) to cut through the noise and coordinate creators like a military campaign.➡️ Step 4: The exact ad spend strategy to amplify content—spending smart, breaking even, and unlocking unlimited exposure.➡️ Step 5: How to engineer FOMO so other creators beg to work with your brand.➡️ Step 6: Why breaking even = winning big on TikTok Shop.➡️ Step 7 & 8: How to flip the script and make your brand the magnet for creators, customers, and virality.This is the same system Social Commerce Club runs for some of the top brands in North America—and now you’ll know exactly how to apply it yourself.If you’ve ever wondered:“How should I spend my TikTok Shop launch budget?”“How do I go viral on TikTok using creators?”“What’s the fastest way to dominate TikTok Shop?”…this video gives you the full roadmap.
undefined
Aug 12, 2025 • 54min

The DTC CRO Expert - He's Analyzed Trillions Of Data Points To Tell You Exactly What Works

Send us a textCRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp—and why the name matters for brand authority, SEO, and inbound. We break down why GA4 falls short for eCommerce, how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics.Dylan unveils element-level revenue analytics—Revenue per Click (RPC) and Revenue per Session (RPS)—plus the coming Revenue per View (RPV), so you can prioritize changes that actually increase cash, not just clicks. We dig into pixel-level behavior tracking (no cookies, no PII), AI insights that call out underperforming elements (e.g., a specific FAQ item), and how to catch bugs and bot traffic before they burn revenue.We also get tactical on replacing Google Optimize, the realities of SaaS pricing (and why “McDonald’s pricing” works), and the rise of social search (TikTok as a top search engine) shaping product discovery more than LLM/Chat. If you own a P&L for a DTC brand—or you’re the CRO/performance lead—this episode will make you money.What you’ll learn→ How Dylan cold-outreaches to acquire companies & premium domains (the “urgent, must speak to founder” play)→ Why GA4 under-/over-reports vs Shopify—and how definitions (idle windows, engagement) distort truth→ The RPC/RPS (and coming RPV) metrics that finally connect elements → revenue→ Pixel-level behavior tracking (no cookies/PII) + AI insights that tell you exactly what to change→ Social search optimization (TikTok search often beats LLM/Chat for product discovery)→ Replacing Google Optimize and building reliable A/B workflows in 2025→ The real cost drivers behind SaaS pricing—and how to price without burning trust→ Bot/junk filtering and defining a “session” that reflects buyers, not noiseWho this is for→ DTC/eCommerce founders & growth leaders→ CROs, performance marketers, and Shopify teams→ SaaS operators curious about pricing, PLG, and analytics positioningTimestamp:00:00 Intro & why this convo matters for DTC02:00 The C-Corp acquisition story behind heatmap.com06:30 Exact-match domains, SEO, and the inbound engine09:20 GA4 vs Shopify: definitions that change your numbers16:30 RIP Google Optimize: reliable A/B testing in 202518:50 Element-level revenue: RPC, RPS (and RPV coming)22:30 Pixel-level tracking & AI insights (no cookies/PII)26:15 Catching bugs + filtering bots/junk traffic28:40 Social search: TikTok as a top product discovery engine31:20 SaaS pricing & the “McDonald’s” strategy36:40 Who should use revenue-based heatmaps (and why)44:30 Contrarian analytics takes you need to hear55:10 Personal: life, music, and loving the gameGuestDylan Ander — Founder, heatmap.com (revenue-based heatmaps, funnels, analytics for ecom). Mentions his upcoming book, Billion Dollar Websites.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app