Secrets To Scaling Your Ecommerce Brand

Send us a textStill just using ChatGPT for copy and a few product images?You’re 10% of the way there.In this episode of Secrets to Scaling Your Ecommerce Brand, I’m joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce.We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while actually feeling more human.Time Stamps:00:01 – 03:00 → Intro & founder backstory04:00 – 09:00 → How AI video works and results from brands like Dr. Squatch06:00 – 08:00 → Jordan’s story: 20% LTV lift from personalized videos17:25 – 25:00 → What is Optimizr and how it improves email campaigns19:30 – 23:30 → Why inbox placement (Primary vs Promotions) is critical28:00 – 30:00 → Shift from attributed to incremental revenue31:00 – 34:00 → Biggest failure: 15 product flops before first $10 sale35:00 – 36:30 → Secret to scaling: Great product + clear ROIWhat you’ll learn: – The best AI tools for e-commerce right now (and what to avoid) – Real examples of how AI is used in e-commerce businesses for 3–5x engagement – Why sender identity is the secret weapon in your email performance – The death of “attributed revenue” — and what incremental revenue actually means – How to scale human connection with AI… without losing trustConnect with Debarshi: LinkedIn: linkedin.com/in/debarshi-chaudhuri Website: https://www.trymaverick.com/optimizer Email: debarshi@themavericklab.comIf you're an ecommerce expert, founder, or marketer trying to cut through the noise, this episode will completely reshape how you think about AI.Subscribe for weekly strategies to grow faster, spend smarter, and stay ahead of the AI curve.

Send us a textYou spent thousands on influencer marketing… and barely got a sale.The problem isn’t the creator. It’s your system.In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.This is for you if:You’ve run influencer campaigns and saw little-to-no returnYou’re still paying flat fees with no tracking or affiliate backendYou want to build a repeatable influencer model that scales with your brandWhat you’ll learn:The 3 biggest reasons influencer campaigns flopHow to structure hybrid affiliate deals with upside for both sidesWhy Spark Ads should come after performance proof—not beforeHow to stop treating creators like props—and start treating them like partners👇 Reference Data Sprout Social: https://sproutsocial.com/insights/influencer-pricing/#impactTimestamps:00:00 - You spent $5K… and got 3 comments 01:10 - The real problem with most influencer campaigns 02:44 - Followers ≠ customers 04:05 - The product/creator misalignment mistake 05:30 - Why one-time posts don’t build brand equity 07:00 - Flat fee deals are killing your performance 08:36 - The biggest reason your campaign flatlined 10:15 - What top-performing brands do differently 12:00 - How to treat creators like partners 13:40 - Segmenting creators like a sales team 15:05 - The Spark Ads playbook (that actually works) 16:50 - The UGC comp model that drives volume 18:10 - How to build an always-on influencer engine 19:40 - Your next move: structure, spark, system 21:00 - Final thoughts + audit your past campaignsIf you’re serious about scaling influencer the right way, hit subscribe for weekly content on systems, scale, and TikTok Shop performance.Let’s build the machine. Not just the moment.

Send us a textIf your TikTok Shop ads aren’t converting, it’s probably not your product.It’s your first 3 seconds.Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic.From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the scroll, boosting engagement, and converting viewers into customers.🔍 What You’ll Learn:The 3-second rule that defines TikTok ad successWhy TikTok’s algorithm rewards high watch time—not just viewsCommon hook-killing mistakes brands make (and how to fix them)4 high-converting hook strategies used by top creatorsVisual and emotional patterns that disrupt scroll modeThe psychology of FOMO, curiosity, and relatability in short-form adsJordan’s TikTok-specific frameworks: Shocking Fact, Transformation, Secret AnglePro tips to boost engagement and cut CPM instantlyWhy skipping the intro = winning the saleHow to join Jordan’s TikTok Shop Elite Mastermind for deeper coachingGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Send us a textYou're scaling on TikTok Shop... GMV looks amazing... But somehow your profits are disappearing.In this episode, Jordan breaks down why TikTok Shop sellers are quietly bleeding cash—and how to plug the holes before it's too late. We walk through the real math behind a $100 order, the creator commission trap, fulfillment pitfalls, and platform fees that sneak up on even the most seasoned operators.This isn’t just about sales volume. It’s about contribution margin—the number that actually keeps the lights on.If you're on TikTok Shop or planning to scale, you can’t afford to miss this one.🔍 What You’ll Learn:Why GMV is a dangerous metric to chase blindlyThe creator commission structure that's gutting your marginsHow fulfillment choice (FBT vs. self-fulfill) drastically affects profitabilityThe real cost of running ads and promos on TikTok Shop3 proven ways to protect your margin without sacrificing growth:When losing money can be a smart moveTools and systems to track profit by SKU—so you don’t fly blindGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Send us a textYou don’t need a sexy product. You need a story that hits emotion first.In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.Here’s the truth: if you’re struggling on TikTok, it’s probably not your product. It’s the way you're showing it.From 3 viral story formats to specific creator strategies, Jordan shares what’s working right now—and what to stop doing immediately if you want to win in social commerce.WHAT YOU’LL LEARN: – Why TikTok doesn’t care about your features – The 3 story formats that drive conversions – How to emotionally position “boring” products – Why creators beat influencers on TikTok Shop – Hooks that stop the scroll (and make people say “that’s me”)Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Send us a textIf I were starting a DTC fashion brand in 2025, this is not the path I’d take.But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.And here’s the wild part...They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on MetaIn this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world’s largest standalone modest fashion brand.We go deep on:Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MERHow they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrongWhat most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broadThis episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy.If you're an apparel brand trying to crack profitable scale...If you’ve ever wondered if Meta is still worth it...If TikTok isn’t working for you...👉 This is the episode to binge.🔗 Connect with Kareem:LinkedIn: https://www.linkedin.com/in/kareemelgendy/Website: https://veiled.com/Email: kareem@veiled.comGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Send us a textAttribution is broken.Cookies are dying. Conversions get credited to the last device. And marketers are flying blind—making budget decisions based on incomplete (and often misleading) data.In this episode, Jordan sits down with Constantine Yurevich, CEO & Founder of SegmentStream, to unpack:Why conversion-based tracking no longer worksHow outdated attribution models (even MTA) are misleading marketersWhy traditional MMM and geo-holdouts aren't viable for most brandsThe massive hidden iceberg of upper-funnel activity most tools ignoreWhat a modern, data-driven approach to budget allocation actually looks likeIf you’re tired of attribution tools that only show you a sliver of reality—this episode is a must-listen.Guest Bio:Constantine Yurevich is the founder and CEO of SegmentStream, a London-based marketing intelligence platform that helps brands navigate today’s fragmented, privacy-first digital ecosystem.SegmentStream goes beyond cookie-based attribution to give marketers a clearer, AI-powered picture of what’s actually driving revenue—across channels, devices, and user journeys.Founded in 2018, SegmentStream is helping performance teams at some of Europe’s top brands rethink how they measure and optimize campaigns in a post-cookie world. 👉 Learn more about SegmentStream:  https://www.segmentstream.com 👉 Connect with Constantine Yurevich on LinkedIn: https://www.linkedin.com/in/constantineyurevich/👉 Follow Constantine on X (Twitter)  https://x.com/weird_ceo👉 Subscribe to Constantine’s Newsletter on LinkedIn  https://www.linkedin.com/newsletters/7189209704512860160/Growth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Discover how to turn everyday, 'boring' products into TikTok sensations! The secret lies in compelling storytelling and relatable content, rather than traditional marketing. Learn about three viral storytelling formats that can showcase emotional transformations. Real-life examples demonstrate how mundane items like wrinkle spray and packing cubes became 7-figure successes. Plus, uncover five overlooked factors that drive conversions far beyond product features. Bring your products to life and tap into the goldmine of TikTok Shop!

Send us a textI’ve built seven brands.Some were massive wins. A few crashed and burned. But every single one taught me something that I’m now using to build my next big thing—and I’m bringing you along for the ride.In this episode, I’m walking you through the early days of a new supplement brand I’ve partnered on. From $26K in month one to projecting $51K this month on Amazon, we’re just getting started.And here's the thing...Most people only show you what worked after the fact.I’m going to show you everything as it happens. The good. The bad. The break-evens. Every lever we pull and every decision we make.If you’ve ever wanted to build a brand alongside someone who’s done it before, this is it.What You’ll Learn in This Episode:Why we launched on Amazon first (and what’s next)The early numbers: Revenue, profit margins, ad spend breakdownsHow we’re planning to scale past break-evenWhy I’m more excited about this brand than any I’ve built beforeThe mindset shift that happens when you’re building again, but smarterGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about

Send us a textAmazon brands are playing the WRONG game.Most sellers think Amazon is all about PPC, rankings, and conversions… but the real winners are running TikTok and Meta ads to fuel their Amazon growth.This is called The Halo Effect—and if you're not using it, you're losing sales to competitors right now.In this episode, I sit down with Ken Freeman, founder of Full Circle Agency, who has managed over $200M in Amazon revenue for some of the biggest DTC brands, including Hexclad, Ridge Wallet, BK Beauty, and more.What You’ll Learn in This Episode:✅ Hexclad’s $100M+ Amazon Playbook (and why inventory forecasting is a nightmare) ✅ The biggest mistake Amazon sellers make when running ads ✅ Why TikTok & Meta are quietly driving Amazon’s biggest growth ✅ Demand Capture vs. Demand Generation – What most agencies get wrong ✅ How top brands track off-Amazon traffic (and use it to scale faster)If you're running paid ads and NOT optimizing for Amazon sales... this is a must-listen episode.🎙 Guest: Ken Freeman 💼 Full Circle Agency → https://www.fullcircleagency.com/ 📲 Follow Ken Freeman on Socials:LinkedIn → https://www.linkedin.com/in/kenfreeman-amz/Twitter → https://twitter.com/kenthefreemanGrowth Plan: www.upgrowthcommerce.com/growGet 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/growJoin my Skool community and connect with other eCommerce brand owners and marketers!https://www.skool.com/tiktokshopelite/about