Secrets To Scaling Your Ecommerce Brand

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutIf you’re tired of guessing what actually works on TikTok Shop in 2025, this video is your step-by-step roadmap.After working with over 100+ brands, I’ve tested what flops and what scales to the moon 🚀. In this video, I reveal the exact 15-step TikTok Shop playbook that we use at Social Commerce Club.You’ll learn how to:✅ Set up a Blitz launch that creates massive momentum✅ Build a creator community that fuels ongoing content✅ Leverage affiliates, spark ads, and GMV Max campaigns✅ Repurpose TikTok Shop content across other platforms✅ Scale hero SKUs to the moon 🌙This is not theory—it’s what’s working right now in 2025. If you’re serious about growing your brand on TikTok Shop, you’ll want to save this one.👉 Need help scaling your brand? Connect with us at Social Commerce Club.Don’t forget to hit Like 👍 and Subscribe 🔔 so you never miss proven strategies to grow your ecom brand.

Discover innovative strategies for launching and testing products on TikTok Shop. Learn how to minimize ad spend while swiftly gauging market feedback. Uncover the motivations that drive TikTok creators and affiliates to promote exclusive drops. Key performance indicators like virality and click-through rates are essential for success. With actionable insights, you can confidently scale your brand and avoid costly ad missteps. This approach is valuable for both startups and established brands alike!

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWhat was it like growing up with a dad who worked directly for Steve Jobs at Apple? In this episode, Jordan West sits down with Bora, co-founder of Reacher, to talk about his unique childhood experiences, including unforgettable encounters with Steve Jobs’ legendary intensity.But that’s just the beginning. Bora also shares how growing up in Cupertino’s hyper-competitive environment shaped him into an entrepreneur, and how that journey led him into Y Combinator—the world’s most prestigious startup accelerator.Together, Jordan and Bora dive into:👉 First-hand stories of Steve Jobs’ aura, discipline, and leadership style👉 The power of being in-person at Y Combinator (and why it beats remote work)👉 How Reacher is building the future of social commerce for TikTok, Amazon, and Shopify👉 The role of AI and computer vision in scaling influencer marketing👉 Why Bora believes TikTok Shop is the ultimate brand awareness engine for the next 5 yearsIf you’re a founder, marketer, or just curious about startups, leadership, and the future of social commerce, this is a must-watch.

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutTikTok just forced ALL shop ads into GMV Max—and most brands feel trapped. But here’s the truth: you still have control. In this video, Jordan West (CEO of Social Commerce Club, managing tens of millions in TikTok Shop ad spend) reveals the 5 critical levers you can use right now to scale, optimize, and dominate GMV Max campaigns.👉 Inside this video:Step-by-step GMV Max setup for TikTok ShopThe 5 levers you MUST master: budget, target ROAS, creative volume, content sources, and product mixReal agency insights from managing multi-million dollar campaignsA secret bonus tactic to 2X your ROI that most brands overlookOur clients are hitting 10–12X ROAS daily, even under GMV Max. Watch until the end and get the exact playbook to win on TikTok in 2025 and beyond.

Work with Jordan personally at www.ecommerceos.coWork with social commerce club at www.socialcommerceclub.comGet 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategiesJoin Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/aboutWant to know the exact strategy the biggest brands are using to dominate TikTok Shop?In this video, Jordan West (Founder & CEO of Social Commerce Club) pulls back the curtain and reveals the secret playbook that has launched brands from zero to trending in days. Whether you’re working with a $50,000 budget or just $5,000, these principles will help you blitz your way to success on TikTok Shop.Inside, you’ll discover:➡️ Step 1: How to lock in 20 cornerstone creators and build unstoppable momentum.➡️ Step 2: How to seed 300–400 creators and get them to pre-record content for a perfectly timed launch.➡️ Step 3: Why Social Commerce Club uses WhatsApp (not Discord) to cut through the noise and coordinate creators like a military campaign.➡️ Step 4: The exact ad spend strategy to amplify content—spending smart, breaking even, and unlocking unlimited exposure.➡️ Step 5: How to engineer FOMO so other creators beg to work with your brand.➡️ Step 6: Why breaking even = winning big on TikTok Shop.➡️ Step 7 & 8: How to flip the script and make your brand the magnet for creators, customers, and virality.This is the same system Social Commerce Club runs for some of the top brands in North America—and now you’ll know exactly how to apply it yourself.If you’ve ever wondered:“How should I spend my TikTok Shop launch budget?”“How do I go viral on TikTok using creators?”“What’s the fastest way to dominate TikTok Shop?”…this video gives you the full roadmap.

Send us a textCRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp—and why the name matters for brand authority, SEO, and inbound. We break down why GA4 falls short for eCommerce, how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics.Dylan unveils element-level revenue analytics—Revenue per Click (RPC) and Revenue per Session (RPS)—plus the coming Revenue per View (RPV), so you can prioritize changes that actually increase cash, not just clicks. We dig into pixel-level behavior tracking (no cookies, no PII), AI insights that call out underperforming elements (e.g., a specific FAQ item), and how to catch bugs and bot traffic before they burn revenue.We also get tactical on replacing Google Optimize, the realities of SaaS pricing (and why “McDonald’s pricing” works), and the rise of social search (TikTok as a top search engine) shaping product discovery more than LLM/Chat. If you own a P&L for a DTC brand—or you’re the CRO/performance lead—this episode will make you money.What you’ll learn→ How Dylan cold-outreaches to acquire companies & premium domains (the “urgent, must speak to founder” play)→ Why GA4 under-/over-reports vs Shopify—and how definitions (idle windows, engagement) distort truth→ The RPC/RPS (and coming RPV) metrics that finally connect elements → revenue→ Pixel-level behavior tracking (no cookies/PII) + AI insights that tell you exactly what to change→ Social search optimization (TikTok search often beats LLM/Chat for product discovery)→ Replacing Google Optimize and building reliable A/B workflows in 2025→ The real cost drivers behind SaaS pricing—and how to price without burning trust→ Bot/junk filtering and defining a “session” that reflects buyers, not noiseWho this is for→ DTC/eCommerce founders & growth leaders→ CROs, performance marketers, and Shopify teams→ SaaS operators curious about pricing, PLG, and analytics positioningTimestamp:00:00 Intro & why this convo matters for DTC02:00 The C-Corp acquisition story behind heatmap.com06:30 Exact-match domains, SEO, and the inbound engine09:20 GA4 vs Shopify: definitions that change your numbers16:30 RIP Google Optimize: reliable A/B testing in 202518:50 Element-level revenue: RPC, RPS (and RPV coming)22:30 Pixel-level tracking & AI insights (no cookies/PII)26:15 Catching bugs + filtering bots/junk traffic28:40 Social search: TikTok as a top product discovery engine31:20 SaaS pricing & the “McDonald’s” strategy36:40 Who should use revenue-based heatmaps (and why)44:30 Contrarian analytics takes you need to hear55:10 Personal: life, music, and loving the gameGuestDylan Ander — Founder, heatmap.com (revenue-based heatmaps, funnels, analytics for ecom). Mentions his upcoming book, Billion Dollar Websites.

Send us a textTired of slow, quiet TikTok Shop launches that fizzle out before they even begin?You're not alone.So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, lukewarm sales, and no real momentum.But what if you could flip the script?In this video I’m pulling back the curtain on the exact 4-step TikTok Shop launch strategy we’ve used to help brands explode on day one.One of our clients generated $250,000 in GMV within 24 hours—and we didn’t spend a dollar on paid ads for that launch.Yes, it’s real. And yes, I’ll show you exactly how it works.Here’s what you’ll learn:How to seed 200 high-performing creators—fastWe show you how to build your dream launch roster by identifying the micro and mid-tier creators who actually move product—not just followers.The power of a 48-hour Creator BlitzDiscover why coordinating your entire creator network to post in a synchronized window is the secret to triggering TikTok’s algorithm for massive organic reach.Why WhatsApp + gamification = creator FOMOWe break down the psychology of creator momentum. Get our real-world tactics for building hype, incentivizing performance, and creating a wave of content that drives instant velocity.How to stack spark ads for exponential growthLearn how to spark the right content at the right moment—and how to layer paid ads on top of your blitz to keep the momentum rolling well beyond launch weekend.This is the exact system we use inside:TikTok Shop OS Plus – Our done-with-you program that gives your team the tools, strategy, and support to execute like pros.Full-Service Brand Launches – For brands ready to hand it off and let us execute every step.Either way, we bring the strategy and the team.Whether you’re launching your first product or scaling your 10th...TikTok Shop is the single biggest opportunity for product brands right now—and this video will help you skip the guesswork and go straight to what works.Watch the video and take notes.Then book a call if you’re ready to apply this strategy with us.Links & Next Steps🌐 Apply to work with us: https://socialcommerceclub.com💬 Join our creator community + get exclusive training: Link in description📺 Subscribe for weekly TikTok Shop growth strategies

Send us a textWhat happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off.Hi, I’m Jordan West, founder of Social Commerce Club—the agency behind some of the top-performing TikTok Shop strategies out there. Today, I’m unpacking how NeuroGum scaled to over $10M/month in revenue and reached a $100M+ valuation, all by turning TikTok Shop into the centerpiece of their growth engine.What You’ll Learn (Timestamps):[00:15] The NeuroGum origin story: indie gum, Shark Tank, and the viral spark[01:05] Why TikTok Shop became their #1 growth channel[01:50] How narrowing SKUs led to higher conversion rates[02:30] Building a handpicked creator network (+ onboarding tactics)[04:30] Cracking the hook in the first 0.8 seconds[05:20] Publishing 2–3 videos daily through trained creators[05:45] Urgency strategies to increase sell-through and attention[06:50] Scraping comments & conversion data to optimize[07:30] Why TikTok outperforms Amazon & Facebook for top-of-funnel[08:10] Repurposing TikTok UGC across other channels[08:50] Creators on a Times Square billboard—offline meets viral[09:11] Their results and how you can model the same playbookKey TakeawaysNarrow Focus Wins: Fewer SKUs = faster decisions and better sell-through on TikTok Shop.Deep Creator Partnerships: Top creators are trained, not just sourced. Treat them like team members.Hooks Are Everything: First 0.8 seconds determine if someone scrolls or buys.Urgency Drives Sales: Scarcity and time-sensitive offers fuel TikTok’s impulse-buy nature.Halo Effect Is Real: TikTok Shop performance boosts other channels like retail and DTC.Creator Incentives Matter: Think bigger than commissions—billboards and visibility = brand loyalty.Repurpose Smart: UGC from TikTok Shop can be gold for Meta ads, YouTube pre-rolls, and PDPs.Go All-In or Miss Out: TikTok Shop rewards brands that commit with volume and creativity.Systematize Everything: From onboarding creators to testing hooks—build a repeatable engine.The Playbook Works: This exact model is what we run at Social Commerce Club with our top clients.Want to turn your brand into a TikTok Shop powerhouse?

Send us a textIn this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good. What you’ll learn:Why most marketers are using AI wrong—and what to do instead 🤖How to structure attribution around intent and outcome, not just clicksWhat Meta’s CAPI and TikTok’s GMV Max are actually doing behind the scenesA 5-forces framework for making smart, scalable decisions with your marketing dataWhy “PMax is crushing it” might be a dangerous lie 😬The #1 mistake brands make with email and SMS (and how to fix it)How AI inside Wicked Reports is now outperforming even their human expertsWhether you’re spending $50K/month or managing multi-million dollar budgets, this episode is packed with hard-earned insights that will help you stop wasting money—and scale smarter.📌 Links Mentioned:Wicked ReportsFiveForces.comLinkedIn: Scott DesgrosseilliersLoved this episode? Share it with a founder, CMO, or performance marketer who needs to hear this.

Send us a textWant to save $100K+ a year in your eCommerce brand? Start here.If you're building, scaling, or even barely surviving in the eCommerce space right now—this video is your wake-up call.In this video, I pull back the curtain and reveal the seven most painful, profit-killing mistakes I made—so you don’t have to repeat them.Whether you're a solo founder, a small team, or a scaling operation, these lessons could be the difference between growth and collapse.Here’s what you’ll learn:The truth about cash flow (and why profit ≠ cash)How overhiring early creates long-term chaos and inefficiencyThe pricing mindset that actually protects your marginsHow to cut $20K+ in bloated operational expensesWhy over-relying on paid ads is one of the riskiest movesThe real cost of ignoring trend waves like TikTok ShopWhy organic content is now the centerpiece of my growth strategyBonus insights:I also walk you through my personal tech stack—how I use tools like StoreHero, Triple Whale, and Airwallex to forecast cash flow, track profitability in real time, and scale without drowning in debt or bad data.If you’re tired of spinning your wheels and ready to build a leaner, smarter, and more resilient brand—this is the video you’ve been waiting for.Subscribe for more brutally honest insights, founder frameworks, and growth strategies that actually work.Apply to work with me via eCommerce OS (link below) and let's double your profit—without doubling the pain.