A seismic shift is coming to ecommerce with Meta's new advertising restrictions affecting sensitive sectors like health and finance. These changes will restrict data collection, leading to less effective ad strategies. Brands could face misclassification risks, altering their advertising capabilities. To adapt, they must modify messaging to avoid sensitive terms, leverage first-party data, and explore alternative platforms like TikTok and Google Ads. It’s a crucial time for brands to strategize and navigate these upcoming challenges!

Send us a textThe ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy.In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop? Jordan West is here to shed light on this crucial decision. Discover the remarkable rise of this platform, its phenomenal partnership potential with affiliates, and why even major enterprise brands are taking notice. Listen and learn in this episode!Key takeaways from this episode:TikTok Shop Growth: Experiencing rapid growth, TikTok Shop is becoming a major player in social commerce, similar to early stages of Shopify and Amazon.Competitive Research: Using tools like Caladata for thorough competitive analysis helps determine if your brand should enter TikTok Shop.Effort Required: Significant time and effort are needed to succeed on TikTok Shop, leading many brands to seek agency assistance.Category and Pricing: Analyzing product categories for opportunities and understanding price sensitivity are crucial before entering the market.Incentivizing Creators: Success depends on collaborating with and incentivizing top creators to drive viral product visibility.Halo Effect: Positive TikTok Shop performance can increase sales across other channels like Amazon and retail.Creator Networks: Building a network of successful creators can significantly enhance product success.Effective Outreach: Crafting resonant messages is vital for engaging creators who receive numerous outreach attempts.Product Suitability: TikTok Shop is not ideal for all products, particularly those with a higher Average Order Value (AOV).Growth Plan: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Get ready for a transformative 2025 in e-commerce! Live shopping on platforms like Instagram is expected to soar, with innovations such as Meta Ray Bans enhancing the experience. Jordan West predicts a shift in influencer marketing towards a CPM model, and hints at Walmart acquiring TikTok to rival Amazon. The rise of AI shopping agents could revolutionize high-value site sales. Plus, discover financial solutions to help businesses navigate cash flow challenges amid these changes!

As TikTok faces a crucial deadline, the future of its operations in the U.S. hangs in the balance. The political landscape shifts as alternatives to a ban are explored, with Trump advocating for sales instead. The cultural significance of TikTok remains strong, especially in social commerce, prompting strategic investments in live shopping. With expected divestiture plans and legal rulings on the horizon, the landscape for creators and brands is rapidly evolving.

Andrew Faris, an e-commerce expert and founder of AGF Growth, shares his insights on the future landscape of online retail. He compares the daily utility of Meta Ray-Bans with Apple's Vision Pro, emphasizing the importance of user-friendly tech. The discussion explores the significance of authentic community engagement, particularly in niche markets like CrossFit. Faris also highlights effective marketing strategies, the rising e-commerce sector, and the role of innovative software tools in enhancing business management.

Send us a textDiscover how neurotransmitters like dopamine and serotonin play a pivotal role in influencing consumer desires and trust. We also delve into the power of cognitive simplicity, the rule of threes, and the evolutionary principles that guide consumer behavior.In this episode, Jordan West with Dr. Pradeep gets into an enlightening discussion with Dr. Pradeep, CEO of Sensory.ai, where the fusion of neuroscience and generative AI is transforming the e-commerce landscape. We explore the delicate balance between novelty and familiarity in branding, using metaphors to resonate with consumers subconsciously. Listen and learn in this episode!Key takeaways from this episode:Balance of Novelty and Familiarity: Use metaphors like "the Netflix of" to connect familiar concepts in branding, offering both novelty and familiarity.Power of Metaphors: Essential in storytelling, metaphors simplify complex ideas and resonate deeply with consumers.Neurotransmitters in Branding: Dopamine, serotonin, and oxytocin influence consumer desires, offering novelty, satisfaction, and trust.Trust Building: Establish consumer trust through credible branding, leveraging credentials and associations.Simplicity with Cognitive Fluency: Simplify processes (e.g., rule of threes) to enhance consumer understanding and engagement.Tribalism in Consumer Loyalty: Brands like Apple create loyalty beyond reason, akin to tribalism.Self-Actualization: Associating purchases with greater goods or sustainability fulfills consumers' higher needs.Mitigating Purchase Pain: Incorporating charitable actions at checkout can enhance satisfaction and reduce discomfort.Efficiency in Cognition: Evolved brain design favors efficiency, aiding marketing with simplification.Maintaining Novelty: Amid many dopamine triggers, tools like generative AI can help sustain consumer interest.Neuro AI Influence: Combining neuroscience with AI optimizes marketing, especially beneficial for smaller businesses.Today’s Guest:Dr. A. K. Pradeep, CEO of Sensori.ai. He is an expert in blending neuroscience with Generative AI (Gen AI) to transform sales, marketing, product innovation, and branding. Dr. Pradeep's work focuses on leveraging insights from neuroscience to enhance consumer engagement, trust, and desire, using advanced technologies like large language models to optimize marketing strategies across various platforms and brands.Recommended Book/Playbook:In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textSocial commerce is the future – get on platforms like TikTok shop now or risk being left behind. Expect Facebook ads to get tougher and YouTube ecom to explode.In this episode, Jordan West brings out his crystal ball to predict the landscape of ecommerce for 2025. Tune in as Jordan discusses the rising importance of social commerce and why it's crucial for brands to adapt to platforms like TikTok shop. He shares insights on the shifting dynamics of Facebook and Google ads, the emerging influence of AppLovin, and the potential of YouTube and connected TV in ecommerce strategies. Listen and learn in this episode!Key takeaways from this episode:Importance of Social Commerce: By 2025, engaging in social commerce will be crucial, with platforms like TikTok Shop becoming increasingly important.Trust through Genuine Reviews: Reviews are essential for social commerce, with authenticity being vital as fake reviews attract penalties.Human Connection Matters: While AI is advancing, the need for human interaction in commerce remains significant.Challenges with Facebook Ads: Facebook ads will become more challenging and less effective without integrating social commerce strategies.YouTube & AppLovin Growth: YouTube is expected to enhance its ecommerce activities, while AppLovin could attract a significant share of ad spend.Increased CTV Investment: As measurement improves, connected TV will see more marketing spend.Preparing for Trump Tariffs: Brands might face challenges due to tariffs on Chinese goods and should consider alternative supply chains.Adaptability for 2025: Businesses must adapt to changes and new platforms to stay competitive in the evolving ecommerce landscape.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textFrom leveraging Phantom AI for abandoned cart recovery, utilizing Canva's AI suite for creative scaling, to implementing custom GPTs for enhanced productivity—grab your notebooks and get ready to transform your business.In this episode, Jordan West gets  into the dynamic world of AI tools that are transforming the ecommerce landscape. Get ready to fill your notebooks with a wealth of insights as Jordan shares practical and tactical strategies that are driving success for ecommerce brands and agencies. From the game-changing PHNTM AI for abandoned carts to the comprehensive creative capabilities of Canva's AI suite, we're exploring tools that are dramatically boosting sales and efficiency.Listen and learn in this episode!Key takeaways from this episode:PHNTM AI: This tool is highly effective for managing abandoned carts and significantly increasing sales by capturing new demand. It's recommended to check it out and mention Jordan if you decide to use it.Canva's AI Tools: Essential for creative testing, Canva's AI suite allows users to scale their creative processes efficiently. It's a no-brainer for anyone not yet utilizing it.AI Notetaker: Using a tool like Fireflies during meetings to capture transcripts is invaluable. Transcripts serve as a knowledge base and can be categorized for ease of access.Custom GPTs: Building custom GPT models tailored for specific tasks within the agency or consultancy services can be highly efficient. These models can handle queries, create workflows, and assist in memory management of ongoing projects.Optimizing Creative Processes: By using custom GPTs, you can enhance the creation of marketing materials, ensuring that brand guidelines and styles are adhered to consistently.Staying Updated: Keeping yourself involved in practical tasks like media buying helps maintain a pulse on the industry trends and innovations.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textUnderstand why social commerce is not just a trend but the future of brand building over the next five years. Whether it's TikTok, Meta Shops, or YouTube Shopping, these platforms are revolutionizing the way we connect and sell.In this episode, Jordan West gets  into the transformative power of creating a creator community for social commerce. As social commerce platforms like TikTok Shop and Meta Shops become the future landscape for brands, building strong creator communities is crucial. Jordan explores the concept of a creator community, shares insights on establishing this vital network, and discusses platforms like WhatsApp, which facilitate seamless interaction and communication. Listen and learn in this episode!Key takeaways from this episode:Social Commerce's Future: Platforms like TikTok Shop and Meta Shops are essential for brand growth in the next five years.Creator Communities: Essential for brand connection with creators, driving sales and content; valuable for long-term success.Platform Choice: Build communities where creators are active, such as WhatsApp, for effective communication and relationship management.Training and Development: Offer training and events to strengthen creator communities, similar to successful marketing strategies.Recruitment Tactics: Use current creators' networks to find new ones, starting with outreach and product engagement.Relationship Management: Transition relationships off platforms like TikTok to spaces like WhatsApp for better communication.Accelerator Program: A new four-week program is being planned to help brands scale on TikTok Shop using advanced tools.Avoiding Mistakes: Learn from others to avoid costly social commerce mistakes.Sharing and Feedback: Encourage audience to share the episode and provide feedback, fostering community engagement.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend

Send us a textUnleash the potential of your brand on TikTok Shop. From product validation to scaling with creators, the journey offers endless opportunities. Start with ads, build creator partnerships, and watch your sales soar.In this episode, Jordan West gets  into the world of social commerce with a spotlight on TikTok Shop. Jordan unveils his free-phase approach aimed at helping enterprises and small brands alike harness the transformative power of social commerce. He highlights the importance of understanding and tapping into TikTok Shop's potential to achieve significant growth.Listen and learn in this episode!Key takeaways from this episode:Social Commerce on TikTok: The episode emphasizes using TikTok Shop to scale ecommerce brands, highlighted as crucial for both small and enterprise businesses.Three-Phase Approach:Phase 1: Validate product appeal with goals of 1,000 sales and 100 reviews to ensure product-market fit.Phase 2: Scale operations by expanding reach, leveraging tools and targeted collaborations, and formalizing partnerships.Phase 3: Achieve advanced growth, establishing the brand's presence on TikTok Shop and creating exponential growth opportunities.Importance of Creators: Building strong relationships with creators is key to expanding brand visibility and going viral.Enterprise Brand Adaptation: Big brands must adapt their strategies to capitalize on TikTok Shop's potential.Growth Potential: Social commerce is set for significant growth, with projections in Southeast Asia reaching $1.3 trillion by 2024.Upcoming Accelerator: Plans to hold a TikTok Shop accelerator to help agencies and brands succeed.Listener Engagement: The host encourages reviews and engagement with the podcast to foster a vibrant community.Growth Plan: www.upgrowthcommerce.com/growMillion Dollar Offers: www.upgrowthcommerce.com/growIn this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results. Learn more here: Omnisend