Secrets To Scaling Your Ecommerce Brand Ep 636: The Exact AI Strategy We’re Using to Win on TikTok Shop with Bora Mutluoglu, Reacher
You spent thousands on influencer marketing… and barely got a sale.
The problem isn’t the creator.
It’s your system.
In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.
This is for you if:
You’ve run influencer campaigns and saw little-to-no return
You’re still paying flat fees with no tracking or affiliate backend
You want to build a repeatable influencer model that scales with your brand
What you’ll learn:
The 3 biggest reasons influencer campaigns flop
How to structure hybrid affiliate deals with upside for both sides
Why Spark Ads should come after performance proof—not before
How to stop treating creators like props—and start treating them like partners
👇 Reference Data
Sprout Social: https://sproutsocial.com/insights/influencer-pricing/#impact
Timestamps:
00:00 - You spent $5K… and got 3 comments
01:10 - The real problem with most influencer campaigns
02:44 - Followers ≠ customers
04:05 - The product/creator misalignment mistake
05:30 - Why one-time posts don’t build brand equity
07:00 - Flat fee deals are killing your performance
08:36 - The biggest reason your campaign flatlined
10:15 - What top-performing brands do differently
12:00 - How to treat creators like partners
13:40 - Segmenting creators like a sales team
15:05 - The Spark Ads playbook (that actually works)
16:50 - The UGC comp model that drives volume
18:10 - How to build an always-on influencer engine
19:40 - Your next move: structure, spark, system
21:00 - Final thoughts + audit your past campaigns
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Let’s build the machine. Not just the moment.