Marketing Mindset Podcast How to Start Selling on TikTok Shops
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Nov 14, 2024 Join e-commerce veteran Jordan West as he delves into the explosive world of TikTok Shops. He highlights how TikTok is revolutionizing social commerce, emphasizing the importance of authentic connections. Jordan shares strategies for brands to successfully launch their shops, including the value of influencer partnerships and phased approaches. He also addresses common hesitations, offering practical steps and insights into leveraging data for growth. Get ready to uncover how TikTok can become a game-changer for your digital sales!
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$110k Sales Day
- Jordan West's agency achieved $110k in one day for a footwear brand on TikTok Shops.
- This highlights the platform's potential, especially for established brands.
Getting Started on TikTok Shops
- Check platforms like Caladata and FastMoss to see if your category and AOV sell well on TikTok Shops.
- Focus on driving GMV on a hero SKU to attract influencer affiliates with proven success.
Influencer Outreach on TikTok Shops
- Influencer outreach on TikTok Shops often begins off-platform, with deals finalized within the platform.
- Focus on demonstrating the product's selling potential to influencers rather than brand recognition.