How to Start Selling on TikTok Shops
Marketing Mindset Podcast
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The Evolution of Social Commerce: TikTok Shops and Human Connection
This chapter explores the transformation of social commerce with a focus on TikTok Shops, showcasing its unique benefits compared to traditional platforms like Meta. It stresses the significance of human connection and influencer marketing, urging marketers to prioritize authentic relationships and psychological insights in their strategies.
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