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How to Start Selling on TikTok Shops

Marketing Mindset Podcast

CHAPTER

Launching a TikTok Shop: Strategies for Success

This chapter outlines the essential steps for brands and agencies to set up a TikTok shop, emphasizing market validation and a phased approach. It examines the transformative role of influencer collaborations on TikTok, highlighting the shift towards performance-driven strategies and the growing significance of social commerce.

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