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TikTok Shop is exploding—and most eCommerce brands are asleep on it.
In this episode of the AJF Podcast, Andrew Faris sits down with Jordan West (CEO of Social Commerce Club) to dive deep into what’s actually working on TikTok Shop, why creators are outperforming influencers, and how brands should rethink top-of-funnel strategy.
Whether you’re a 7–9 figure operator looking to diversify off Meta, or just exploring creator partnerships for the first time, Jordan lays out the real-world playbook: from seeding products to building a creator network that drives serious revenue. He also unpacks the cold start problem, affiliate commissions, content volume, CPM misconceptions, and how to identify the right creators without wasting time or budget.
If you're facing margin pressure, platform volatility, or simply want to stay ahead of where consumer attention is going, this episode is packed with actionable insight from someone who’s scaled TikTok Shop campaigns for 100+ brands.
What You’ll Learn:
- Why TikTok CPMs are misunderstood—and what they actually signal
- How to build and retain high-performing creator partnerships
- Why volume matters: the 10–20 posts/day strategy
- How one low-follower creator drove $250K in sales- When and how to bet $50K on TikTok the smart way
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CHAPTER TITLES:
00:01:39: Meet Jordan West
00:05:13: Creator vs Influencer
00:13:34: How To Kick Off Creator Marketing Strategy
00:26:39: How The Meta Algorithm Works
00:32:55: Importance of Good Quality Content
00:44:03: Creator Networking in 2025
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Jordan West is the CEO of Social Commerce Club and the host of Secrets To Scaling Your Ecommerce Brand. See everything Jordan is doing at www.socialcommerceclub.com.
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SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!
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ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com
