The Andrew Faris Podcast From Stalled Growth to Record Profit: A Deep Dive
Jul 18, 2025
Dive into the journey of a 7-figure eCommerce brand that turned stalled growth into record profits. Discover how strategic changes in advertising, spend allocation, and product prioritization led to an impressive 88% increase in margins. Learn the secrets of running leaner without losing momentum and harnessing the power of price testing and retention ads. This insightful discussion emphasizes the need for operational excellence and highlights opportunities for sustainable growth, even in challenging times.
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From Stalled Growth To Breakthrough
- Andrew Faris shared a story of a 7-figure brand that went from stalled growth to its best non-holiday month ever.
- The brand navigated a challenging period with smart operational decisions rather than drastic changes.
Growth With Reduced Spend
- The brand achieved 15% revenue growth while cutting ad spend by 14% year over year.
- New and returning customer revenue increased, driving an 88% increase in contribution margin.
Optimize Bidding Strategy
- Spend more on target ROAS bidding rather than bid caps to reach higher value customers efficiently.
- Optimize ad structure to stay out of Meta's learning phase and consolidate ads for better machine learning.