The Andrew Faris Podcast This eCom Operator Is Quietly Making 8 Figures in Profit (Ft. Roman Khan)
Jul 4, 2025
Roman Khan, Founder and CEO of Peak21, reveals the secrets behind his ecommerce success, generating over $300M annually. He discusses transforming supply chains into growth engines, optimizing costs, and leveraging payment terms for scaling without debt. Khan highlights how relationships with suppliers can lead to significant cost savings and profitability. He emphasizes the necessity of strategic operations for DTC brands to achieve sustainable growth and avoid pitfalls. This insightful conversation is a goldmine for aspiring entrepreneurs looking to enhance their operational strategies.
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Supply Chain Is Core Advantage
- Supply chain and paid acquisition are the two largest cost items for DTC brands.
- Having a dedicated large team focusing on supply chain creates a core advantage.
Create Granular Bill of Materials
- Build a detailed bill of materials with costs, suppliers, lead times, and payment terms.
- Use this transparency to negotiate better prices and reduce supply chain risks.
Negotiate Price Breaks Strategically
- Understand your factory's profit margins and payment terms.
- Negotiate price breaks and align incentives to increase volume and reduce costs.