The Andrew Faris Podcast Every Financial Detail Of The Ecommerce Brand I'm Starting
Aug 1, 2025
Dive into the journey of launching a solid cologne brand with insights on e-commerce supply chains, pricing strategies, and customer experience. Discover how efficient sourcing and cost management play crucial roles in profitability. Learn about the innovative design of the product and the customer journey from sampling to purchase. Get a peek into strategic financial planning and the challenges of navigating competitive pricing while ensuring product quality. This is a transparent look at building a business from the ground up!
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Solid Cologne's E-Commerce Advantage
- Solid cologne offers a unique e-commerce advantage with high gross margin and low shipping costs.
- Its compact size and cheap manufacturing make it ideal for profitable online sales.
Category Positioning and Visual Appeal
- Solid cologne is a subcategory within the $2 billion cologne market, creating an easier path to customer adoption.
- Its novelty allows for strong visual marketing through demonstration in ads.
Sourcing Manufacturers with Move Supply Chain
- Move Supply Chain sourced 60 packaging and 20 product manufacturers to optimize Resolute's supply chain.
- Their thorough sourcing process included visiting Vietnam to evaluate tariff-saving options.