MOVE SUPPLY CHAIN
Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at https://movesupplychain.com.
INTELLIGEMS
Intelligems brings A/B testing to business decisions beyond copy and design. Test your pricing, shipping charges, free shipping thresholds, offers, SaaS tools, and more by clicking here: https://bit.ly/42DcmFl. Get 20% off the first 3 months with code FARIS20.
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In this episode, Andrew Faris pulls back the curtain on his newest venture—Resolute, a solid cologne brand built from the ground up with profitability in mind. If you're a founder, operator, or investor in the DTC space, this is a rare chance to watch a brand go from zero to launch—with full transparency.
You'll learn:
- Why Andrew chose solid cologne as a category (and why margin is greater than everything)
- How he’s thinking about pricing, supply chain, and product positioning
- What makes the economics work (or not) in high-margin DTC businesses
- A step-by-step walkthrough of COGS, packaging costs, and breakeven ROAS
- How Move Supply Chain helped source 60+ vendors to build efficiently
- What questions remain about LTV, price testing, and product-market fit
Whether you're building your next brand or refining your current economics, this episode delivers a masterclass in strategic thinking and cash-efficient DTC execution.
Subscribe to follow the full journey of Resolute as it unfolds.
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CHAPTER TITLES:
00:00:47 - What Is Resolute? (My New Brand)
00:02:50 - Solid Cologne Preview
00:07:06 - The Components of a Good E-Commerce Product
00:14:28 - Importance of the Sample Packs
0021:32 - Creating Repeat Customers
00:23:22 - Unit Economic Calculator
00:35:29 - P&L Predictions
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SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!
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ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com
