The Andrew Faris Podcast

Drew Fallon, Founder and CEO of Iris, discusses the intricacies of fundraising for DTC brands after raising $6.2M himself. He emphasizes the advantages of high gross margins, which can accelerate growth. Topics like the booming supplement market, effective inventory planning, and the importance of forecasting are featured. Drew also shares insights from analyzing over 100 e-commerce brands, revealing the evolving landscape of B2B SaaS and how optimizing supply chains can serve as a significant competitive advantage.

Bryan Porter, Chief Ecommerce Officer at Simple Modern, shares insights from his journey transforming the brand's average order value from $18 to $80. He discusses innovative strategies like bundling and product personalization that helped improve unit economics. Bryan dives into the role of Amazon and how TikTok campaigns boosted customer engagement. He also reflects on the deeper purpose behind their success, highlighting the importance of generosity in business and personal fulfillment.

Eric Bandholz, Founder and CEO of Beardbrand, dives into his company's turbulent financial journey after a near $1M cash loss. He candidly discusses operational tweaks that stabilized the brand, such as adjusting pricing and packaging to enhance perceived value. Eric explains how innovative fragrance strategies and subscription growth strategies are shaping the future of Beardbrand. With insights on building for freedom rather than a quick exit, he encourages entrepreneurs to sustain their motivation and commit to long-term growth.

Dive into expert strategies for maximizing Meta ads during the holiday season! Learn how to simplify your creative approach for higher engagement and manage bids effectively to optimize spending. Discover the importance of value optimization and how to anticipate delayed purchase behaviors. Get insights on daily forecasting to track performance without overreacting. It's a comprehensive guide to ensure your brand thrives during the competitive Black Friday and Cyber Monday rush!

Discover the secrets to maximizing profits during Black Friday and Cyber Monday. Learn how to strategically time your sales launches and craft compelling offers that enhance average order value. Explore the significance of managing inventory and avoiding common pitfalls like margin erosion. Find out why ramping up email and SMS communications is essential for success. This insightful discussion equips you with a data-driven framework to confidently navigate the busiest shopping season.

Discover six tactical lessons for thriving in the direct-to-consumer landscape. Learn why retention advertising is a goldmine often overlooked. Explore how AI tools are both a blessing and a source of disillusionment. Uncover the enduring power of Meta for growth amid shifting ad strategies. Dive into the effectiveness of Filipino talent in e-commerce hiring and the promise of AppLovin as a performance channel. Get practical insights to make smarter decisions and elevate your brand's creative success.

Discover the secrets to crafting standout ads! Learn why messaging is the key ingredient and how it fuels engagement. Explore the power of catchy hooks and the art of nativeness to keep viewers tuned in. Delve into storytelling techniques that make your message unforgettable. Gain practical insights on scaling ad creation, turning great ads from a fluke into a repeatable process. This discussion reveals how to navigate rising costs and combat creative fatigue, ensuring your brand's advertising remains impactful.

Discover how to master Meta Ads creative testing with foundational insights. Learn the importance of maximizing purchases for better model confidence. Explore strategies for increasing diverse creative volume while maintaining high-performing ad sets. Find out how to avoid false negatives from Meta's predictions, ensuring budgets are spent wisely. Gain practical tips on structuring campaigns, setting bid strategies, and mitigating learning phase churn to boost growth effectively.

Dive into the dynamics of on-screen talent as the podcast dissects the roles of actors, creators, authorities, and celebrities in advertising. Discover how to craft effective partnerships with creators, optimizing payment strategies based on customer value. Learn the secrets to managing creator relationships with clarity while respecting their creative freedom. Plus, explore the role of AI in enhancing customer engagement and the risks of relying on celebrity endorsements for early-stage brands. It's a comprehensive guide to marketing mastery!

In this insightful discussion, Jared Mehr, who built Pura Vida's wholesale program to $35 million, shares his expertise on transitioning DTC brands into wholesale. He highlights essential preparedness, from inventory management to pricing strategies, emphasizing the importance of margins and retailer relationships. Mehr warns against common pitfalls like permanent promotions that deter retailers. With practical tips on outreach and cash-flow management, he equips brands with the knowledge needed to thrive in the competitive wholesale market.