The Andrew Faris Podcast

Dive into the world of advertising insights from Meta's Performance Marketing Summit. Discover why incrementality is taking the spotlight over traditional ROAS metrics. Learn about the significance of high-quality data as a competitive edge. Explore the creative supply chain's role in boosting ad effectiveness and the importance of variety in content. Plus, get the lowdown on how AI is set to reshape consumer interactions with ads. The future of engaging advertising is here, and it's interactive!

Bear Handlon, CEO and co-founder of Born Primitive, shares his rollercoaster journey from $5.5M to $200K in profits and back again. He discusses the pitfalls of chasing growth without maintaining margins and the impact of flash sales on customer loyalty. Bear emphasizes the importance of expanding product categories while staying authentic, especially in the tactical gear market. He also highlights the vital role of brand credibility and community engagement in driving growth and stabilizing operations in a volatile market.

Discover the hidden factors impacting profitability in direct-to-consumer brands. Uncover why stellar product margins can still lead to losses and how in-house manufacturing can backfire. Delve into the financial intricacies of shipping costs and merchant fees that erode profits. Learn effective strategies to optimize operations, cut unnecessary expenses, and leverage paid acquisition for growth. The insights presented are essential for anyone navigating the complexities of e-commerce profitability.

In this engaging discussion, Taylor Holiday, Founder and CEO of Common Thread Collective, challenges the viability of e-commerce as a business model. He dives into the pain points facing 7–9 figure brands, like margin compression and customer acquisition costs. The conversation explores how AI, particularly ChatGPT, is altering buyer behavior and the importance of strong storytelling for brands. Taylor also emphasizes the need for strategic innovation and solid fundamentals to navigate today’s saturated market, making for a thought-provoking listen.

In this engaging discussion, Dave Spandorfer, co-founder and CEO of Janji, shares how his brand skyrocketed to 8 figures by honing in on niche markets rather than broad audiences. He explains the power of a mission-led brand that grows authentically and the strategic advantages of outsourcing to Filipino talent. Listeners will discover innovative cost-saving measures in fulfillment and manufacturing while understanding the critical role of brand identity in sustainable growth. This conversation is packed with insights for entrepreneurs eager to grow smarter and leaner.

Discover how focusing on fewer things can drive meaningful profit as Sam Mendelsohn shares his journey from plateaued growth to scaling multiple eCommerce brands. He highlights the importance of prioritizing margins over vanity metrics and reveals insights from over 900 brand applications. Learn why the misconception of Meta ads' volatility can lead to costly mistakes, and explore advanced testing methods that enhance business performance. It's all about refining decision-making processes for long-term success in the competitive landscape!

Sam Mendelsohn, co-founder of Workspace6, BoxFort, and three thriving e-commerce brands, shares secrets to scaling without overwhelm. He reveals how he grew multi-million dollar brands by focusing on fewer tasks and prioritizing profit over vanity metrics. Sam discusses the pivotal role of a single ad channel, the emotional toll of business plateaus, and the lessons learned from evaluating over 900 brands. Listeners gain insights on price testing and the importance of concentrating marketing efforts to maximize returns.

Will Nitze, Founder & CEO of IQBAR, shares his journey of scaling his brand to $125M in revenue. He discusses the importance of fundraising for growth and how strategic investor selection aligns with his vision. The conversation delves into navigating profitability in e-commerce, the complexities of omni-channel strategies, and launching new products like coffee. Will also highlights the unique dynamics of consumer behavior across product categories and the importance of supply chain management in the food and beverage industry.

Discover five essential strategies that can supercharge eCommerce success. Learn how regular product launches engage customers and drive loyalty. Explore innovative pricing tests that boost profitability while minimizing risks. Underscore the importance of optimizing your supply chain for faster production and better inventory management. Delve into the power of influencer engagement to elevate brand visibility. Packed with actionable insights, this discussion reveals where you might be missing out on significant profits.

Cherene Aubert, SVP of Ecommerce and Digital at Ilia Beauty, shares her expertise in scaling 9-figure brands. She discusses the critical balance between brand and performance marketing, emphasizing deep customer connections. The conversation dives into the innovative use of AI to enhance customer experiences while navigating the ever-evolving retail landscape. Cherene highlights strategies for successful omnichannel growth and the importance of long-term brand investments, offering valuable insights for aspiring e-commerce leaders.