The Andrew Faris Podcast AI Hooks for Meta Ads: Sora 2 and a Repeatable Process
Oct 13, 2025
In this engaging discussion, Patrick Coddou, COO of AJF Growth and former founder of Supply, dives into operational creativity in marketing. He shares insights on deploying AI tools like Sora 2 for crafting compelling 3-5 second hooks, balancing creativity with practical constraints. Patrick highlights the importance of a message-first framework for ads and discusses how to create a hook library to streamline processes. They also explore the potential for bold AI-generated content and testing strategies for Meta ads. Tune in for a fresh perspective on creative scalability!
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Sora 2 As A Low-Cost Creative Playground
- Sora 2 is a free, fast playground for AI video that accelerates creative experimentation without big cost.
- Patrick uses it as a learning tool to rapidly generate dozens of prompts and remix others' work.
Start With Short AI Hooks
- Focus AI video on 3–5 second hooks that grab attention and serve a clear message.
- Build prompting skill by restricting scope to short, weird, high-impact openings rather than full-length ads.
Meme Hook Example From Philippines
- Andrew described a real meme-hook ad from the Philippines where a woman throws a bag and falls backward, which became viral ad inspiration.
- He used that example to show real UGC hooks can be repurposed but are often copyrighted.