Patrick Coddou

Aycee Gardner, CEO of Behind The Scenes Studio and founder of More Staffing, teams up with Patrick Coddou, COO of AJF Growth, to explore the intricacies of building a creative supply chain for Meta ads. They define what this supply chain entails and discuss the importance of aligning strategy with execution. Discover how tools like Prometheus streamline creative processes, the significance of clear briefs, and the role of automation in maximizing efficiency. They also share insights on maintaining ad variety and the 70% difference rule to stand out in the Meta landscape.

Patrick Coddou, COO at AJF Growth and former ecommerce founder, joins to discuss the innovative use of AI in ad creative. He introduces Prometheus, an AI co-writer that streamlines creative operations and prioritizes message over format. They explore the importance of human oversight in AI workflows and how Prometheus aids in generating brand plans and analyzing winning ads. The conversation highlights operational efficiency and how Claude excels at creative writing, transforming ad production and giving teams more time for strategic thinking.

In this engaging conversation, Patrick Coddou, COO of AJF Growth and former founder of e-commerce brand Supply, shares insights on his partnership with Andrew Faris. They dive into how they structured their equity deal, the importance of aligning values, and the common pitfalls to avoid in partnerships. Patrick discusses his transition from creative roles to operations and their ambitious goal to 10x growth within four to five years. Together, they stress the importance of prioritizing relationships over valuations while establishing mutual control in major decisions.

In this engaging discussion, Patrick Coddou, COO of AJF Growth and former founder of Supply, dives into operational creativity in marketing. He shares insights on deploying AI tools like Sora 2 for crafting compelling 3-5 second hooks, balancing creativity with practical constraints. Patrick highlights the importance of a message-first framework for ads and discusses how to create a hook library to streamline processes. They also explore the potential for bold AI-generated content and testing strategies for Meta ads. Tune in for a fresh perspective on creative scalability!

Patrick Coddou, founder of Supply Razors, returns to the entrepreneurial scene by joining AJF Growth, bringing his expertise in scaling creative agencies. He and Andrew Faris discuss the misleading allure of 'infinite freedom' post-exit and the shift from chaotic founding practices to operational excellence. They unpack how leveraging offshore talent and AI can enhance agency efficiency. With insights on navigating the intersection of creativity and operations, this conversation offers a refreshing take on finding purpose and fulfillment in work.