The Andrew Faris Podcast I Sold 45% Of My Company To Patrick Coddou. Here Are All The Details.
Dec 15, 2025
In this engaging conversation, Patrick Coddou, COO of AJF Growth and former founder of e-commerce brand Supply, shares insights on his partnership with Andrew Faris. They dive into how they structured their equity deal, the importance of aligning values, and the common pitfalls to avoid in partnerships. Patrick discusses his transition from creative roles to operations and their ambitious goal to 10x growth within four to five years. Together, they stress the importance of prioritizing relationships over valuations while establishing mutual control in major decisions.
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Complementary Skills Created The Partnership
- Andrew and Patrick discovered complementary strengths: Andrew holds strategy/creative opinions while Patrick excels at operations and tooling.
- That overlap plus different skillsets made the partnership feel like two sides of the same coin.
Prometheus Project Shifted Role Preference
- Patrick experimented building Prometheus and realized he preferred operations and tooling over hands-on creative work.
- That pivot informed his role expectation when joining AJF Growth.
Alignment Matters More Than Exact Split
- Both founders valued alignment of vision, values, and lifestyle expectations before granting equity.
- Shared goals reduced the biggest partnership risk: diverging priorities or exit preferences.