The Andrew Faris Podcast How To Actually Build Your Meta Ads Creative Supply Chain
Jan 16, 2026
Aycee Gardner, CEO of Behind The Scenes Studio and founder of More Staffing, teams up with Patrick Coddou, COO of AJF Growth, to explore the intricacies of building a creative supply chain for Meta ads. They define what this supply chain entails and discuss the importance of aligning strategy with execution. Discover how tools like Prometheus streamline creative processes, the significance of clear briefs, and the role of automation in maximizing efficiency. They also share insights on maintaining ad variety and the 70% difference rule to stand out in the Meta landscape.
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Episode notes
Creative Output As A Supply Chain
- Treat creative output like a supply chain with discrete parts that need efficiency improvements.
- Improving the supply chain lets you produce more and better Meta ads at scale.
Plan Weekly Before Producing Ads
- Start each week with a written brand plan listing messages, formats, and production capacity.
- Use that plan to prioritize what you will actually produce instead of jumping straight into execution.
AI As A Message-Forming Co-Writer
- Use AI not just to write but to form messages and produce detailed briefs for creatives.
- AI tools can scale planning while keeping strategist involvement for direction.