The Andrew Faris Podcast Exactly How We Use AI To Make Meta Ad Creative That Scales (With Patrick Coddou)
Nov 27, 2025
Patrick Coddou, COO at AJF Growth and former ecommerce founder, joins to discuss the innovative use of AI in ad creative. He introduces Prometheus, an AI co-writer that streamlines creative operations and prioritizes message over format. They explore the importance of human oversight in AI workflows and how Prometheus aids in generating brand plans and analyzing winning ads. The conversation highlights operational efficiency and how Claude excels at creative writing, transforming ad production and giving teams more time for strategic thinking.
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Progressive Disclosure Beats Info Dumps
- Claude Skills enable deterministic workflows by letting you disclose only the right info at the right time.
- Progressive disclosure reduces hallucinations and keeps LLMs on task for complex agency processes.
Live Demo: Building A Weekly Brand Plan
- Patrick demoed Prometheus building a weekly brand plan for She's Birdie by pulling brand files and product data.
- The tool drafted flights, concepts, and tables that followed AJF Growth's internal workflow templates.
Message First, Format Second
- AJF Growth centers creative decisions around the 'message' above format or creator.
- Focusing tooling on message enables repeatable creative scaling across clients.