The Andrew Faris Podcast Simple Modern Took Their AOV From $18 To $80. Here's How (w/Bryan Porter)
Sep 22, 2025
Bryan Porter, Chief Ecommerce Officer at Simple Modern, shares insights from his journey transforming the brand's average order value from $18 to $80. He discusses innovative strategies like bundling and product personalization that helped improve unit economics. Bryan dives into the role of Amazon and how TikTok campaigns boosted customer engagement. He also reflects on the deeper purpose behind their success, highlighting the importance of generosity in business and personal fulfillment.
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AOV As A Unit-Economics Lever
- Growing AOV can convert a low-margin DTC product into a viable channel by increasing profit per order rather than per unit.
- Simple Modern raised AOV from ~$18 to >$80, enabling meaningful website customer acquisition spend.
Shipping Dominates Low-AOV Economics
- Shipping and 3PL fixed costs make additional units in an order exponentially more profitable.
- Amortizing transaction and fulfillment fees across higher cart values dramatically improves margin per order.
Design Products To Encourage Bundles
- Design product ecosystems so items naturally bundle (e.g., backpacks, lunchboxes, bottles).
- Make product development intentional to create logical bundles that raise cart sizes.