Simple Modern Took Their AOV From $18 To $80. Here's How (w/Bryan Porter)
The Andrew Faris Podcast
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Bryan Porter is the Chief Ecommerce Officer at Simple Modern. Follow him on X at https://x.com/jbryanporter and on LinkedIn at https://www.linkedin.com/in/jbryanporter/.
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Simple Modern’s insulated drinkware shouldn’t have worked as a DTC business: low repeat purchase rates, heavy shipping costs, and thin margins. Yet somehow, Bryan Porter and his team took their average order value from $18 to $80—fundamentally reshaping the brand’s unit economics.
In this episode, Bryan explains why AOV growth isn’t just a vanity metric, but a lever for profitability when done intentionally. We break down the seven-year journey behind that transformation: bundling strategies that amortize shipping costs, personalization features like embroidery, limited-edition drops that command premium pricing, and product development designed for ecosystem buying.
This conversation also dives into bigger strategic lessons:
When to let Amazon carry single-unit orders, how to structure your site around differentiation, and why broader brand awareness—not just tactical hacks—ultimately drives scalable growth.
If you’re navigating thin margins, testing shipping thresholds, or struggling to profitably scale off Amazon, Bryan’s perspective is both practical and deeply insightful.
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CHAPTER TITLES:
00:02:24 - Andrew LOVES Oklahoma
00:02:54 - Is AOV The MOST Overrated Metric?
00:06:10 - Margin Profiles For A DTC Brand
00:13:57 - Product Development Process
00:21:17 - Increasing AOV
00:28:15 - The Pillars
00:36:16 - Tiktok Shops
00:45:40 - Let’s Chat About Money
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com
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