The Andrew Faris Podcast Maybe Your DTC Brand SHOULD Raise Money After All (w/Drew Fallon From Iris)
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Sep 26, 2025 Drew Fallon, Founder and CEO of Iris, discusses the intricacies of fundraising for DTC brands after raising $6.2M himself. He emphasizes the advantages of high gross margins, which can accelerate growth. Topics like the booming supplement market, effective inventory planning, and the importance of forecasting are featured. Drew also shares insights from analyzing over 100 e-commerce brands, revealing the evolving landscape of B2B SaaS and how optimizing supply chains can serve as a significant competitive advantage.
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Seed Raise Catalyzed Immediate Hiring
- Drew announced a $6.2M seed raise and described it as a zero-to-one moment for Iris.
- He plans to hire engineering, ops, and go-to-market people to scale after the round.
Use Trusted Influencers For Long B2B Cycles
- Use influencer and content channels to stay top-of-mind because B2B consideration cycles are long.
- Prioritize credible, finance-savvy endorsers who validate complex products to shorten buying decisions.
A LinkedIn Joke Turned Into A Customer
- Drew described a seven-month sales lead that began from a casual LinkedIn interaction and ended in onboarding.
- He uses that to illustrate how slow consideration cycles can be for Iris customers.