Drew Fallon

Founder and CEO of Iris, a financial software/CFO-for-hire product for DTC and e-commerce brands; recently raised a $6.2M seed and speaks from experience analyzing 100+ e-commerce financials. Discusses fundraising, forecasting, inventory planning, margins, and category trends in the episode.

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Sep 26, 2025 • 51min

Maybe Your DTC Brand SHOULD Raise Money After All (w/Drew Fallon From Iris)

Drew Fallon, Founder and CEO of Iris, discusses the intricacies of fundraising for DTC brands after raising $6.2M himself. He emphasizes the advantages of high gross margins, which can accelerate growth. Topics like the booming supplement market, effective inventory planning, and the importance of forecasting are featured. Drew also shares insights from analyzing over 100 e-commerce brands, revealing the evolving landscape of B2B SaaS and how optimizing supply chains can serve as a significant competitive advantage.

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