The Andrew Faris Podcast

In this engaging conversation, Jordan West, CEO of Social Commerce Club and host of Secrets To Scaling Your Ecommerce Brand, reveals how TikTok Shop is changing the e-commerce landscape. He shares why traditional influencer metrics are misleading and how genuine creator partnerships can lead to substantial sales, even with small follower counts. Jordan outlines actionable strategies for brands, including high-volume content production and effective product seeding. Plus, he discusses the significance of navigating CPM dynamics and building relationships that drive revenue.

Roman Khan, Founder and CEO of Peak21, reveals the secrets behind his ecommerce success, generating over $300M annually. He discusses transforming supply chains into growth engines, optimizing costs, and leveraging payment terms for scaling without debt. Khan highlights how relationships with suppliers can lead to significant cost savings and profitability. He emphasizes the necessity of strategic operations for DTC brands to achieve sustainable growth and avoid pitfalls. This insightful conversation is a goldmine for aspiring entrepreneurs looking to enhance their operational strategies.

Bill D'Allesandro, former CEO of Natural Dog Co and now Head of M&A at Food Science, shares insights from his successful exit to a private equity firm. He discusses strategies that make DTC brands appealing to buyers, the importance of omnichannel distribution, and common pitfalls founders face during an exit. Bill also emphasizes the critical role of operational talent and emotional challenges surrounding the sale process. Listeners gain valuable knowledge on how to optimize profits and enhance business valuations in the competitive e-commerce landscape.

AI is transforming ad creative, but not as expected. The podcast challenges the notion of producing endless content, emphasizing the need for quality over quantity. Smart brands leverage AI to enhance creative thinking rather than abandon strategy. Meta's ad platform struggles with balancing volume and learning, highlighting the growing value of creative thinkers. Discover how brands are turning AI’s speed into strategic advantages without layoffs, paving the way for a new era in advertising.

Discover groundbreaking Meta ad strategies that could redefine your approach to advertising in 2025. Learn why having 15-20 ads per ad set can be a game changer, and how to escape the dreaded learning phase. Dive into the secrets of creative testing campaigns, plus insights on manual bidding versus automated budgets. Uncover tips for revitalizing underperforming ads and why iterative creative strategies are becoming obsolete. This discussion is a treasure trove for anyone looking to optimize ad performance and cut wasted spend.

In this engaging discussion, Matt Bertulli, CEO and Co-Founder of Pela and Lomi, dives into the spiritual dimensions of entrepreneurship. He shares why successful founders often grapple with feelings of emptiness. The conversation highlights the connection between personal and business growth, emphasizing that true fulfillment goes beyond financial success. They reflect on journaling's role in self-discovery and redefine success by valuing purpose and community over profit. It's a thought-provoking exploration of what it means to build a meaningful business.

Chad Carelton, CEO of Good Company, leads a 3PL that efficiently ships over 3 million orders yearly for just 20 clients. In this enlightening conversation, they discuss the common pitfalls brands face with 3PLs and how to remedy them. Chad explains the importance of aligning incentives for better logistics and dives into cost structures behind fulfillment. He shares strategies to optimize warehouse operations, manage returns as opportunities, and tackle the decision of in-house fulfillment versus outsourcing, all crucial for profitable e-commerce.

Dive into the world of advertising insights from Meta's Performance Marketing Summit. Discover why incrementality is taking the spotlight over traditional ROAS metrics. Learn about the significance of high-quality data as a competitive edge. Explore the creative supply chain's role in boosting ad effectiveness and the importance of variety in content. Plus, get the lowdown on how AI is set to reshape consumer interactions with ads. The future of engaging advertising is here, and it's interactive!

Bear Handlon, CEO and co-founder of Born Primitive, shares his rollercoaster journey from $5.5M to $200K in profits and back again. He discusses the pitfalls of chasing growth without maintaining margins and the impact of flash sales on customer loyalty. Bear emphasizes the importance of expanding product categories while staying authentic, especially in the tactical gear market. He also highlights the vital role of brand credibility and community engagement in driving growth and stabilizing operations in a volatile market.

Discover the hidden factors impacting profitability in direct-to-consumer brands. Uncover why stellar product margins can still lead to losses and how in-house manufacturing can backfire. Delve into the financial intricacies of shipping costs and merchant fees that erode profits. Learn effective strategies to optimize operations, cut unnecessary expenses, and leverage paid acquisition for growth. The insights presented are essential for anyone navigating the complexities of e-commerce profitability.