The Andrew Faris Podcast 6 Tactical Takes On The Current State Of DTC
Sep 12, 2025
Discover six tactical lessons for thriving in the direct-to-consumer landscape. Learn why retention advertising is a goldmine often overlooked. Explore how AI tools are both a blessing and a source of disillusionment. Uncover the enduring power of Meta for growth amid shifting ad strategies. Dive into the effectiveness of Filipino talent in e-commerce hiring and the promise of AppLovin as a performance channel. Get practical insights to make smarter decisions and elevate your brand's creative success.
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Spend On Retention Revenue
- Spend ad dollars specifically to drive returning-customer revenue when the math is incremental.
- Track returning-customer revenue separately and test retention campaigns across channels.
AI Is In The Hype Trough
- AI adoption is hitting a trough of disillusionment even as usage grows.
- Real value from AI requires heavy up-front context, tuning, and process work.
Creative Requires Deep Customer Work
- Great creative demands deep, specific thinking about your customers and strategy, not generic swaps.
- Volume and multiple creative teams help cover the breadth of formats, audiences, and styles needed to win.
