The Andrew Faris Podcast My Complete Guide To Meta Ads For BFCM
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Sep 18, 2025 Dive into expert strategies for maximizing Meta ads during the holiday season! Learn how to simplify your creative approach for higher engagement and manage bids effectively to optimize spending. Discover the importance of value optimization and how to anticipate delayed purchase behaviors. Get insights on daily forecasting to track performance without overreacting. It's a comprehensive guide to ensure your brand thrives during the competitive Black Friday and Cyber Monday rush!
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Keep Holiday Creatives Simple
- Do create simple, clear Black Friday creatives that prominently display the offer, product, and urgency.
- Do not over-engineer holiday ads; allocate more creative energy to evergreen assets that keep performing.
Evergreen Ads Still Dominate
- Expect evergreen ads to still capture a large portion of spend during holiday peaks if they perform well.
- Focus on improving evergreen creative because it will represent significant holiday ad volume.
Actively Manage Manual Bids
- Proactively raise bid caps and lower target ROAS going into peak sale hours to match surging conversion rates.
- Monitor and adjust bids often because Meta's predicted eCVR will update quickly as conversions flood in.