My Complete Guide To Meta Ads For BFCM
The Andrew Faris Podcast
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Sponsored segment featuring ADmission (Common Thread Collective) and Vermont Commerce.
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Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af
FERMAT
Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af
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"How to Solve The Biggest 4 Cost Cap Media Buying Challenges" - https://www.youtube.com/watch?v=NG1UU4ihwIA
Cody Plofker Goes DEEP On Meta Media Buying" - https://youtu.be/rEeh1SieNUU?si=25kBcutn0fJCKn40
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Black Friday and Cyber Monday are the most competitive ad buying days of the year—and after 11 years of managing BFCM campaigns ranging from $1K to $1M+ in spend, Andrew has seen what actually works and what wastes money.
This episode breaks down his complete approach to Meta ads for BFCM 2025: from creative strategy to media buying, bid caps, ROAS optimization, forecasting, and how to handle customer behavior shifts like delayed purchasing. You’ll learn why simple “offer-first” creative consistently outperforms over-engineered ads, how to prevent Meta’s bidding algorithm from lagging behind reality, and the right way to balance evergreen vs. sale-specific ads.
If you’re looking to maximize spend efficiency, avoid margin-killing mistakes, and set your brand up for both scale and profitability this holiday season, this guide is the blueprint.
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CHAPTER TITLES:
00:00:38 - Key Things For Your Meta Creatives
00:05:00 - Media Buying & Correct Approach
00:11:55 - Value Optimization
00:14:01 - Delay In Purchase Behaviors
00:20:25 - Daily Forecasting
00:22:50 - Hourly Forecasting
00:24:33 - Learn and Take Notes
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Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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Email: podcast@ajfgrowth.com
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