The Andrew Faris Podcast Should You Launch Your BFCM Sale Early? Here's The Data-Driven Answer
Sep 16, 2025
Discover the secrets to maximizing profits during Black Friday and Cyber Monday. Learn how to strategically time your sales launches and craft compelling offers that enhance average order value. Explore the significance of managing inventory and avoiding common pitfalls like margin erosion. Find out why ramping up email and SMS communications is essential for success. This insightful discussion equips you with a data-driven framework to confidently navigate the busiest shopping season.
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Design Offers To Maximize AOV
- Build BFCM offers that prioritize raising average order value (AOV) with stacked discounts or mega bundles.
- Higher AOVs improve margin by amortizing shipping and increase revenue per click.
Shipping Makes AOV More Valuable
- Shipping is a major margin sink for DTC brands, so increasing AOV materially improves blended margins.
- Value-to-weight ratio matters: pricier orders absorb shipping costs better than small orders.
Offer Noticeable Discounts
- Make BFCM discounts large enough to cut through; aim for at least ~20% to move the needle.
- Bigger headline numbers help attract attention during the crowded shopping period.