In this engaging conversation, Sarah Levinger, a Consumer Behavior Strategist, reveals how understanding what customers truly want can elevate advertising performance. She discusses the power of emotional targeting, emphasizing the need for deeper consumer insights over surface-level tactics. Sarah also highlights the importance of data analysis and language tools in crafting compelling messages. With practical strategies for connecting with audiences, she showcases how effective branding can transform products into lifestyle statements, as exemplified by brands like Liquid Death.

Explore the pitfalls of cost-controlled media buying and why switching back to automated bidding can lead to worse performance. Discover actionable strategies to revitalize plateaued ad accounts, including seasonal alignment and innovative creative techniques. Learn how to test landing pages and offers effectively to enhance engagement. Delve into unique pricing strategies, such as bundling and subscriptions, to clearly convey product value and boost customer interest.

Taylor Holiday, a business expert specializing in incrementality and advertising strategies, joins Andrew, a dynamic business owner. They dive into Andrew's questionable business decisions and why Taylor is fervently discussing incrementality. The duo tackles the tricky balance of ad creative spending, explores the emotional challenges of decision-making, and looks at unique ways to secure financial futures for their children. They even compare movie experiences, shedding light on their engaging and humorous friendship amidst serious business talk.

Dive into the art of crafting irresistible Meta ads that truly sell! Discover how clear communication can transform tricky topics into appealing advertisements. Explore the psychology behind consumer engagement and learn the benefits of using tracking tools like Billie. Get tips on whitelisting deals, optimizing landing pages, and improving customer interactions. Uncover creative strategies that boost conversion rates and why collaboration with freelancers is essential for media buying success. It's all about making your ads stand out!

Mehtab Bogul shares 8 strategies to boost DTC profits, including negotiating shipping rates, optimizing Google Ad spend, and maximizing customer spending. The podcast covers vendor negotiations, offshoring talent, merchandising tactics, global staffing, cash flow management, product-led growth, post-purchase surveys, and e-commerce investments.

Nate Lagos is one of my favorite thinkers in DTC. That's because he thinks as well or better than anyone I know about how to do "brand building" in a way that actually generates profit. Put another way, "brand building" doesn't have to = "money burning." At least not for Nate. On this episode we talk about how Original Grain (where Nate is the CMO) is generating huge growth and profits via brand colabs, working with YouTube creators, and more. EPISODE SPONSORS MORE STAFFING: Virtual assistants can be helpful. Virtual professionals can transform your business. Get connected to incredible ecommerce talent from the Philippines with More Staffing by visiting ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.morenow.co/af⁠⁠⁠⁠⁠⁠⁠⁠⁠. BILY: Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠⁠bily.ai⁠⁠⁠⁠⁠⁠. THE BEST DTC TRAINING RESOURCE ON THE INTERNET: Learn More About ADmission: ⁠⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠⁠ REFERENCED IN THIS EPISODE Previous Nate Lagos AFP Episode: ⁠Spotify⁠, ⁠Apple⁠ "⁠Mort's Garage⁠", my brother's vintage video game collection YT channel. Follow Sarah Levinger On X: @SarahLevinger FOLLOW UP WITH NATE Subscribe to Nate's Podcast, Tactical & Practical: Spotify, Apple Follow Nate On X: @NateLagos FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Am I embracing creative testing campaigns? Am I going all ABO? Am I ditching manual bids? No. No. And no. But I've nonetheless made a significant change to my approach to media buying, and so far, it has worked well for every client with whom I work. Today on the show I explain the best argument against my media buying approach (that no one ever makes) and the change I've made because of it. This episode is extremely actionable and I hope it helps you as much as it has helped my clients. EPISODE SPONSORS MORE STAFFING Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at More Staffing at https://morenow.co/af.⁠⁠ BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ⁠⁠https://bily.ai⁠⁠. THE BEST MEDIA BUYING TRAINING ON THE INTERNET: Get a free coaching call when you sign up for ADmission here: ⁠⁠⁠⁠⁠⁠https://bit.ly/3x99lip⁠⁠⁠⁠⁠⁠ AFP EPISODES REFERENCED IN THIS EPISODE: "4 Media Buying Rules Most People Get Wrong On Meta" (Spotify, Apple) FOLLOW UP WITH ANDREW Follow Andrew on Twitter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@andrewjfaris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Email Andrew: podcast@ajfgrowth.com Work with Andrew: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Lara Guevara, a supply chain executive, helped overhaul an 8-figure brand with her expertise in the Philippines. The podcast delves into the success story of transforming the business, hiring Filipino employees, and co-founding a staffing agency. The discussion emphasizes the importance of efficient supply chain management, cost-saving strategies, and challenges faced in the process. It also highlights the impact of collaborative approaches and team expertise in optimizing supply chain operations for consumer product businesses.

Former CEO of Lume Cube, an 8-figure DTC brand, considers starting an ecom HoldCo. They discuss the good, bad and ugly of DTC aggregators, CRO tests that led to 30-40% conversion rate lifts, challenges of scaling a company, hiring e-commerce talent from the Philippines, customer acquisition, and conversion optimization strategies.

Learn from the wisdom of successful businesspeople instead of blindly testing everything in e-commerce. Explore coaching techniques for employee development, profit-maximization strategies, and business growth principles. Avoid unnecessary testing and prioritize data-driven approaches for success.