The Andrew Faris Podcast Taylor Holiday Sold CTC. Here's Everything He Learned.
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Jul 29, 2025 Taylor Holiday, former CEO of Common Thread Collective, shares invaluable insights from scaling an eCommerce agency and exiting successfully. He discusses the pitfalls of management that can harm margins and highlights the importance of metrics that drive real profit. The conversation delves into customer acquisition and the nuances of effective partnerships. Taylor also muses on the emotional challenges in leadership, the complexities of brand management, and the significance of employee equity in fostering commitment and motivation.
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Agencies Outperform E-Commerce Cashflow
- Agency businesses generate more cash flow and better operating margins than e-commerce.
- This makes agencies more attractive for private equity acquisition over typical DTC brands.
Taylor Asked Board To Fire Him
- Taylor Holiday called a board member to ask to be fired as CEO during a difficult crisis.
- He felt exhausted and believed he had lost the emotional capacity to lead CTC effectively.
Scale By Accepting Imperfect Delegation
- Accept that delegating work initially reduces service quality; it improves through iteration.
- Overcome fear of quality loss by embracing flawed new hires to build scalable teams.
