The Andrew Faris Podcast How To Make Literally The Best Ad In The History Of The World
Sep 5, 2025
Discover the secrets to crafting standout ads! Learn why messaging is the key ingredient and how it fuels engagement. Explore the power of catchy hooks and the art of nativeness to keep viewers tuned in. Delve into storytelling techniques that make your message unforgettable. Gain practical insights on scaling ad creation, turning great ads from a fluke into a repeatable process. This discussion reveals how to navigate rising costs and combat creative fatigue, ensuring your brand's advertising remains impactful.
AI Snips
Chapters
Transcript
Episode notes
Messaging Is The Core Conversion Engine
- The core goal of a social ad is direct response: get clicks and purchases by convincing people emotionally the product's value exceeds its cost.
- Messaging is the primary mechanism that creates that belief in a customer's heart.
Boring Ads Can Outperform Flashy Ones
- Andrew describes a boring, unedited ad that spent massive amounts quickly because its message fit a customer need precisely.
- He uses this to show strong messaging can outperform flashy production.
Ads Need Meat Plus Seasoning
- Message is the 'meat' that provides the ad's nutrient value while other elements are seasoning that make it palatable.
- Hooks, nativeness, and storytelling increase palatability without adding the core value.