BEHIND THE SCENES STUDIO
Work with the same Meta Ads creative production team that Andrew does with Behind The Scenes Studio, a More Staffing sister company: https://www.btsstudio.co/.
FERMAT
Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af//Most ads fail long before they launch—at the concept level. In this episode, we break down the foundational framework behind effective social media advertising. Instead of chasing hacks or production tricks, we get into the real drivers of performance: messaging, hooks, nativeness, and storytelling.
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You’ll learn:
- Why messaging is the “nutrient value” of every ad, and how to craft one that moves the needle.
- How hooks and nativeness work together to capture and keep attention in a feed full of distractions.
- Storytelling frameworks that retain attention and make your message stick.
- How to operationalize ad creation at scale—so great ads aren’t a fluke, but a repeatable process.
- If you’re scaling a brand and battling rising CAC, margin pressure, or creative fatigue, this episode gives you practical insight into how the best ads actually work and how to structure your team to deliver them consistently.
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CHAPTER TITLES:
00:00:13 - Where Ads Go Wrong?
00:01:55 - The Value of Money and Your Product
00:05:16 - Core Messaging For Brand
00:10:14 - Breaking Down Elements of the Ad
00:13:58 - Using Catchy Hooks
00:14:51 - The Principle of Nativeness
00:21:44 - Storytelling
00:25:50 - Hypothetical Best Ad In The Universe
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SUBSCRIBE TO MY CHANNEL FOR 2X/WEEKLY UPLOADS!
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ADMISSION
Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://www.youradmission.co/andrew-faris-podcast
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
Work with Andrew: https://ajfgrowth.com
