The Andrew Faris Podcast Beardbrand Lost Money In 2023 & 2024. Here's How Bandholz Fixed It.
Sep 20, 2025
Eric Bandholz, Founder and CEO of Beardbrand, dives into his company's turbulent financial journey after a near $1M cash loss. He candidly discusses operational tweaks that stabilized the brand, such as adjusting pricing and packaging to enhance perceived value. Eric explains how innovative fragrance strategies and subscription growth strategies are shaping the future of Beardbrand. With insights on building for freedom rather than a quick exit, he encourages entrepreneurs to sustain their motivation and commit to long-term growth.
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Publicly Admitting Big Losses
- Eric reveals Beardbrand lost nearly $1M in cash across 2023–2024 and had to plug multiple holes to survive.
- He framed the recovery as plugging leaks and now seeks ways to get "the wind back in the sails."
Price Is Also A Quality Signal
- Lowering price and increasing pack size to chase volume backfired by signaling lower quality to customers.
- Price acts as both margin driver and marketing signal, so cuts can erode trust and demand.
Shop Manufacturers To Fit Your Business
- Stop changing your business to fit manufacturers and find manufacturers that fit your business needs.
- Seek partners with smaller MOQs to avoid cash and inventory traps.