Beardbrand Lost Money In 2023 & 2024. Here's How Bandholz Fixed It.
The Andrew Faris Podcast
Pricing, Packaging, and Value Perception
How Beardbrand raised prices and resized packaging after learning lower price and larger formats signaled lower quality and hurt reorders.
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Eric Bandholz is the Founder & CEO of Beardbrand and the host of Ecommerce Conversations, which you can find at https://www.practicalecommerce.com/author/eric-bandholz.
Get his "36 Ways To Revive An Ecommerce Business" episode here: https://www.practicalecommerce.com/36-ways-to-revive-an-ecommerce-business.
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Eric Bandholz, founder of Beardbrand, joins the show to talk candidly about rebuilding after losing nearly $1M in cash between 2023–2024. In this episode, Eric shares how Beardbrand plugged its biggest leaks—inventory issues, packaging missteps, and manufacturer misalignment—and why raising prices actually restored trust with customers.
We also dive into deeper questions: what it means to build for freedom instead of an exit, how to sustain motivation after 13 years in the same business, and why work itself can be life-giving. Eric discusses the role of subscription growth, fragrance innovation, and even AI-driven ads in shaping Beardbrand’s next chapter.
If you’re running an eCommerce brand under pressure from margin compression, lawsuits, or scaling hurdles, this conversation offers grounded perspective. You’ll walk away with concrete lessons on pricing, manufacturing strategy, subscription models, and long-term founder psychology.
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CHAPTER TITLES:
00:01:32 - Erics Big Reveal
00:03:12 - Current State of BeardBrand
00:07:29 - Why Problem Solving Is Key
00:15:03 - Price Changes In Products
00:17:17 - Andrew Opens Up About His Fragrance Brand
00:20:55 - What Goes Into Fragrance Development
00:25:33 - Subscriber Growth
00:34:05 - BearBrand New Productline
00:37:21 - Package Material Sourcing
00:41:09 - Building For Freedom
00:52:09 - Exciting Erik Ideas
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ADMISSION
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FOLLOW UP WITH ANDREW
X: https://x.com/andrewjfaris
Email: podcast@ajfgrowth.com
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