The Andrew Faris Podcast Meta vs. Margin: Why Reasonable Goals Win Long-Term
Oct 17, 2025
Explore how redefining success can protect brands from chaos. Discover a framework using EOS for setting achievable goals while managing real constraints like supply chain and hiring. Andrew discusses the pitfalls of aggressive growth strategies, illustrated through real business case studies. Learn how a balanced mix of returning customers can reduce costs and why relentless focus on product quality and customer experience drives long-term success. Find out how to seize opportunities without over-leveraging for sustained growth.
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Translate Vision Into A Goal Ladder
- Using EOS, Andrew and Patrick built a 10→3→1→quarter vision ladder to translate long-term goals into short-term milestones.
- That framework exposes whether shorter-term hiring, onboarding, and revenue plans actually support the 3–10 year profit target.
Check Your Growth Impulses
- Andrew noticed his impulse to push for a bigger goal was driven by external pressure, not core values.
- Defining success without that pressure prevents chasing growth that misaligns with your life and business design.
Born Primitive’s Decade Of Steady Growth
- Bear Hanlon scaled Born Primitive from low millions to mid-eight figures over ~10 years while deployed as a Navy SEAL at times.
- The brand grew steadily with mistakes and learned optimizations, not overnight rocket growth.