The Andrew Faris Podcast AI Made Our Agency Better — and Harder to Run
Oct 31, 2025
The complexities of integrating AI in agency work are unveiled, highlighting how it often complicates processes instead of simplifying them. Discover an in-house AI co-writer named Prometheus, designed to enhance creative output by transforming ideas into compelling scripts. The discussion reveals the importance of context and operational knowledge for successful AI utilization, and the need for ongoing updates to align with brand needs. Emphasizing patience, the conversation offers practical strategies for effectively adopting AI tools and turning them into valuable assets.
AI Snips
Chapters
Transcript
Episode notes
AI Creates Choices, Not Instant Simplicity
- AI expands capacity but creates an opportunity-selection problem for what to build next.
- That new capacity increases operational complexity before it reduces work.
Process Matters More Than Model Choice
- Tools like ChatGPT and Claude are powerful but ineffective without integrated processes.
- Ad hoc use fragments output quality and raises expectations unevenly across teams.
Build AI-First Processes And Tools
- Build AI-first processes and dedicated tooling rather than relying on raw chat prompts.
- Invest in a co-writing system that encodes your best ideas into repeatable outputs.