The Andrew Faris Podcast You've Never Even Heard Of My Favorite Meta Ads Creative Metric
Nov 21, 2025
Dive into the world of creative metrics as Andrew reveals unique insights from Behind the Scenes Studio's performance dashboard. Discover the significance of first-pass approval rates and how they relate to briefing quality. Learn about the advantages of operationalizing metrics in agencies versus in-house teams. The discussion also covers the creative supply chain, emphasizing the importance of tracking complexity and revisions for optimization. Andrew categorizes creative production strategies into 'explore' and 'expand', shedding light on data-driven approaches.
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A Dashboard That Blew His Mind
- Andrew Faris recounts seeing BTS Studio's video team performance dashboard for the first time and being blown away.
- He explains BTS built metrics to track editors' approval rates, throughput, and utilization.
First Pass Approval Rate Is Critical
- First Pass Approval Rate (FPAR) measures the percent of ads approved with zero edit requests.
- Andrew Faris highlights FPAR as a key metric because re-edits waste time and slow creative throughput.
Measure Production, Not Just Ad Performance
- Track team hit rate, throughput, and utilization to measure creative-team performance.
- Complexity-weight these metrics so outputs reflect true production effort across formats.