The Andrew Faris Podcast

Henry Boldiszar, founder of a health & fitness app, shares his journey from a startup engineer to a full-time entrepreneur. He discusses the high margins and cash flow issues with subscription models, and how Apple’s payout delays influenced his strategy. Discover how lessons from e-commerce shaped his ad tactics, including the creation of meme ads that dramatically reduced customer acquisition costs. Henry credits Andrew's podcast for practical insights, reflecting on how his newfound autonomy enhances his lifestyle and goal progress.

Discover innovative strategies to break through revenue plateaus for DTC brands. Learn why hitting a growth ceiling is common and how introducing new products can re-engage customers. Explore the power of well-timed promotions to drive urgency and sales. Dive into the effectiveness of manual bidding in ads and build depth in niche communities through organic social. Hear about leveraging influencers and events for long-term growth, while emphasizing intelligent CRO and rigorous testing to measure true profits.

Olivia Corey, Chief Strategy Officer at Haus and a specialist in media incrementality, discusses the intersection of money, work, and fulfillment. She dives into what having enough money would change in her life and shares her passion for Haus's mission. Their conversation explores the significance of marketing measurement, balancing work and family, and the meaning of purpose in both personal and professional realms. Olivia also introduces her five-wealth framework, highlighting the importance of mental wealth and community.

In this lively chat, Alistair Roome, Founder and CEO of HD London Art, shares his journey in transforming a local art brand into a booming direct-to-consumer success. He reveals how he achieved a staggering 240% growth in just a year through smart ad strategies and supplier negotiations. Alistair discusses the perks of print-on-demand, optimizing margins, and scaling with UGC creatives. He also weighs the complexities of international expansion, emphasizing a focus on mastering the UK market before making global moves.

In this engaging conversation, Patrick Coddou, COO of AJF Growth and former founder of e-commerce brand Supply, shares insights on his partnership with Andrew Faris. They dive into how they structured their equity deal, the importance of aligning values, and the common pitfalls to avoid in partnerships. Patrick discusses his transition from creative roles to operations and their ambitious goal to 10x growth within four to five years. Together, they stress the importance of prioritizing relationships over valuations while establishing mutual control in major decisions.

Diving into myths about bidding strategies, the host argues that manual bids are more efficient for scaling and can cut unprofitable spending. He explains how manual bids shift funds to capture demand peaks, countering the belief that they're too volatile. The discussion reveals that manual bids can reach new audiences, debunking the notion they're only lower-funnel tools. Though complex and occasionally imprecise, they are crucial for smart spend management. Tune in for insights to unravel the intricacies of Meta Ads bidding!

Nasrin Jafari, the founder and CEO of Mixed By Nasrin, shares her incredible journey of growing a seven-figure fashion brand. She reveals the dramatic highs of achieving $40k days, followed by unexpected downturns. Nasrin discusses the impact of long-form explainer ads and innovative product strategies, including her million-dollar birthday sale. She emphasizes the importance of community-sourced models and effective cost management, all while boosting confidence and mastering her business operations.

In this engaging conversation, Fan Bi, CEO of The Hedgehog Company, shares his expertise in rescuing distressed e-commerce brands. He discusses the pitfalls of declining ad efficiency and high fixed costs that lead to cash crunches. Fan explores the importance of cleaning up balance sheets to make businesses appealing to buyers. The duo examines the risky behaviors of struggling founders, likening them to gamblers. They emphasize that successful e-commerce brands focus on disciplined growth and the right product-market fit.

Dive into the dynamic world of Meta Ads with insights on partnership ads that leverage real creators over fake ones. Discover the power of flexible ads and how they can optimize performance. Learn the importance of daily account spend limits to avoid overspending. Andrew sheds light on value optimization for targeting high-value customers. Plus, don’t miss his tips on testing website enhancements and embracing AI for creative improvements. Tune in for a fresh perspective on maximizing your advertising strategy!

Lara Guevara, CEO of Move Supply Chain, shares her insights after visiting 28 manufacturers for 15 brands in China. She highlights the importance of building relationships and negotiating favorable payment terms, revealing how in-person meetings unlock new product opportunities. Lara discusses the rapid changes in Chinese manufacturing over the past year, including technology improvements and efficient sourcing strategies. With upcoming partnerships and resources for DTC brands, she emphasizes how her agency simplifies the supply chain process.