The Andrew Faris Podcast He Grew His DTC Brand 240% In One Year Using My Strategies
Dec 19, 2025
In this lively chat, Alistair Roome, Founder and CEO of HD London Art, shares his journey in transforming a local art brand into a booming direct-to-consumer success. He reveals how he achieved a staggering 240% growth in just a year through smart ad strategies and supplier negotiations. Alistair discusses the perks of print-on-demand, optimizing margins, and scaling with UGC creatives. He also weighs the complexities of international expansion, emphasizing a focus on mastering the UK market before making global moves.
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Humble Start With City Prints
- Alistair started HD London Art selling city-themed prints for Manchester and evolved into abstract large-format framed art over five years.
- Early days involved terrible website and manual framing/fulfillment, which taught him the operations deeply and enabled later scale.
Leverage Volume In Supplier Negotiations
- Negotiate supplier pricing as volume grows and show projected growth to win better terms or financing.
- Revisit negotiations after peak season and use volume evidence to push for lower COGS or improved payment terms.
Print-On-Demand Enables Rapid SKU Testing
- Print-on-demand removed stock risk and let Alistair launch many SKUs to test demand quickly.
- This reduced overhead and enabled him to focus on product selection and ads rather than warehousing.