The Andrew Faris Podcast Cost Caps Are Too Volatile (And 6 Other Myths You Should Stop Believing)
Dec 12, 2025
Diving into myths about bidding strategies, the host argues that manual bids are more efficient for scaling and can cut unprofitable spending. He explains how manual bids shift funds to capture demand peaks, countering the belief that they're too volatile. The discussion reveals that manual bids can reach new audiences, debunking the notion they're only lower-funnel tools. Though complex and occasionally imprecise, they are crucial for smart spend management. Tune in for insights to unravel the intricacies of Meta Ads bidding!
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Manual Bids Drive Efficient Scale
- Manual bids are a scale tool because they allocate each incremental dollar to the highest-return placements.
- Efficient allocation compounds into higher total revenue and enables sustainable scaled spend.
Cut Cost-Center Spend First
- Accept lower spend when manual bids trim unprofitable marginal buckets and focus on improving creative or offers.
- Use manual bids to eliminate one-to-one cost-center spend and then optimize elsewhere to regain scale profitably.
Spending Less Can Be A Feature
- Manual bids often reduce total daily spend because they cut wastey marginal dollars that are unprofitable.
- That trimmed spend is a healthy signal you should accept rather than view as a failure to scale.